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Extra10/22/2009 12:01 AM ET

5 blue chips to own when the rally ends

You want to buy stocks but wonder how long the market's big rally will go on. Consider shares of solid companies that should hold up well even if the market's gains don't.

[Related content: stocks, Dow, Procter and Gamble, Exxon, PepsiCo]
By Kiplinger's Personal Finance Magazine

It's OK to feel a little queasy about the 60% rise in the Standard & Poor's 500 Index ($INX) since March 9. Sure, it could be just the beginning of a long-term recovery that could bring further gains. On the other hand, it could be yet another instance of overly exuberant investors setting themselves up for a fall.

We're not going to make that call. Instead, we recommend shoring up your portfolio with stocks that can withstand a reversal of fortune, if it comes to that. We think investors will become much more discriminating from here on out, dumping some of the sketchier companies that led the seven-month rally in favor of stodgy but dependable names with steady profits and solid balance sheets.

Evidence that it's time for a turnabout can be found in the grades that S&P gives to companies for qualities such as long-term growth and stability of earnings. Shares of companies with quality grades of C and D advanced an average of 123% and 115%, respectively, this year through Sept. 30. That's not sustainable. But stocks ranked A+, A or A- rose 16%, 9% and 7%, respectively -- well below the market's overall gain of 19%. Any future upside, in our view, clearly lies with the blue chips.

Below we profile five solid picks that should fare well even if the rally fizzles. S&P gives all of them a top A+ quality rating. One caveat, though: These are low-risk stocks compared with other stocks. But individual stocks are extremely risky on their own because of the chance a company will suffer some catastrophic event.

If you plan to own individual stocks, you should own enough of them so that this risk is spread among at least a dozen companies. Otherwise, look for a mutual fund -- such as Dodge & Cox Stock (DODGX, news, msgs) or Fidelity Contrafund (FCNTX, news, msgs), both members of the Kiplinger 25 -- that focuses on high-quality stocks.

Procter & Gamble

This is the type of safe, reliable company that investors flock to in times of uncertainty. Its household brands, including Tide, Crest and Pampers, are always in demand. And with $79 billion in annual sales, Procter & Gamble (PG, news, msgs) has the size and the marketing muscle to keep them on top.

The Cincinnati company has been good to its shareholders, boosting its dividend for 52 straight years. The current dividend rate is $1.76 annually per share. At P&G's Oct. 8 close of $57.65, the stock yields 3.1% and trades for a reasonable 14 times expected earnings of $4.10 per share for the fiscal year that ends next June. The share price is up 33% since the market's March 9 close.

PepsiCo

This is another company rich in consumer brands, including Fritos, Tropicana, Quaker Oats and Gatorade. Although PepsiCo (PEP, news, msgs) runs a perennial second to Coca-Cola (KO, news, msgs) in the race for soft-drink market share, it dominates snack foods, with a 40% share of salty snacks in the U.S. The company is acquiring its two largest bottlers. The move will allow it to squeeze more profits from its distribution system, although mergers always entail a certain amount of risk.

Still, PepsiCo has a long track record of producing stable earnings growth and has a lot of potential growth in Russia and China, where it plans to invest more than $2 billion over the next four years. At $60.39, the shares are up by a third from their March low but still trade for a reasonable 15 times expected 2010 earnings of $4.11 per share. With an annual dividend of $1.80 per share, the stock yields 3.0%.

Exxon Mobil

Exxon Mobil (XOM, news, msgs) neither soars nor crashes with energy prices. Its gargantuan size ($347 billion in revenue last year) and steady cash flow make for a smooth ride for shareholders in any environment. The Irving, Texas, company has paid a dividend for more than 100 years and has increased it each year over the past 27. At $69.05, the annual dividend rate of $1.68 results in a 2.4% yield.

Video: Why blue chips look attractive now

In addition, Exxon has been a steady buyer of its own shares. The share count has fallen by 20% over the past five years, helping to prop up the value of the remaining shares.

Investors have always been willing to pay a premium for Exxon over other energy stocks. Even so, the stock trades for just 12 times expected 2010 earnings of $5.88 per share. The stock is just 8% above its March 9 price.

Johnson & Johnson

Johnson & Johnson (JNJ, news, msgs) is a good way to invest in health care without getting burned. It has interests in everything from biotechnology to Band-Aids. This combination of pharmaceutical interests and household products has proved stable in economic downturns. Meanwhile, growth prospects are bright, thanks to an aging population and an explosion in health care spending.
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Investors can take great comfort in J&J's financial strength. It is one of a handful of companies with a top credit rating of triple A (Exxon Mobil is another). It also spends freely on dividends ($1.96 per share annually) and stock buybacks. The stock, at $60.94, trades for 12 times expected 2010 earnings of $4.89 per share. The shares are 33% above their March low.

Wal-Mart Stores

The sluggish job-growth and consumer-spending picture seems tailor-made for Wal-Mart Stores (WMT, news, msgs), the go-to retailer for budget-conscious shoppers. But at $49.74, its shares are up just 9% from their February low. Investors may be betting that U.S. shoppers will abandon the low-price leader for fancier retailers in a broad recovery. We don't think that's a likely scenario.

In any case, the Bentonville, Ark., giant will see most of its future growth from foreign markets, which account for just 24% of revenue today. Meanwhile, at 13 times expected earnings of $3.91 per share for the fiscal year that ends in January 2011, the shares are reasonably priced. With an annual dividend yield of $1.09 per share, the stock yields 2.2%.

This article was reported by David Landis for Kiplinger's Personal Finance Magazine.

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Kiplinger's Personal Finance Magazine
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Thursday, October 22, 2009 8:11:38 AM

The growth of the stock market is no indication that the economy is getting better. Those that have the money to invest will make out like the bandits they are.

 

The investment houses will continue to make fortunes, because the bottom line of companies are getting better....and WHY?...as the Middle Class continues to die, wages, benifits and opportunities for the American worker disappear.Sad

Thursday, October 22, 2009 8:12:25 AM
I will stick to buying companies that pay around 40 cents a share at least quarterly at substantially lower buy-ins to show more than a dollar dividend rate per year. I have more shares for the money, and I know I'm going to get a nice return every year...
Thursday, October 22, 2009 8:39:39 AM
I will stick to buying companies that pay around 40 cents a share at least quarterly at substantially lower buy-ins to show more than a dollar dividend rate per year. I have more shares for the money, and I know I'm going to get a nice return every year...

Experience over the past 24-months tells me that large dividend companies, particulrly those with a low buy-in price, have few if any qualms about slashing or totally eliminating dividends with very little notice!

Any company that paying dividends that are more then 12% or 15% should be closely watched.  Dividends that are upwards of 20% (if any of those still exist) can not be sustained long-term in this economy & will likely be slashed.

Me?  I'd avoid any company with a dividend return higher then 12% & will target well-established companies that are sound & growing with dividends running closer to 5 to 9%.

Not the best returns, though reinvested they add up pretty fast over the next 36 to 60 months.

Personally, I'm still a llittle leerey of staying in the market that long.  I', thinking this "V-shaped" recovery idea is a lot of hopeful thinking & that we will see a "W" recovery if not a "WW" recovery. 

My gut (which led me to pull out in early 2008 & to sink-in lots of funds mid-late March 2009 resulting in minnimzal 2008-2009 losses & big gains in the past 6-months) tells me that the stimulus package was designed with a full-run time frame of about 3-years & that when that pakage expires we will really get to see it's successes & it's failures.

So I'm looking for the best gains over the next 24-months & then to pull back with lots of profit-taking so that if the market droops as the stimuluis package runs it's time-span, the only $$ I'll loose will be my initial investment.

Learned a long long LONG time ago taht my gut provides me better guidance then does my investment counselor!  Follow what you know & don't trust your future to what someone else tells ya!

Thursday, October 22, 2009 10:18:20 AM
I often tell the story of my father's investments. He never graduated from Elementary school, was an unskilled construction worker for 43 years and died at the age of 87, and was a millionaire. I doubt he could read the financial pages and sure as hell could not understand financial statements. But he was consistent in buying small amounts of stocks in good companies he understood. As CGREY said above, trust your instincts.
Thursday, October 22, 2009 1:39:36 PM
I HAVE 80K TO INVEST FOR RETIREMENT IN 6 YEARS, WHERE WOULD YOU SUGGEST TO PUT IT, I CAN'T AFFORD TO LOOSE IT, BUT CD'S ARE TERRIBLE RETURN.
Thursday, October 22, 2009 6:04:31 PM

I would not suggest that you put all of your $'s in one stock but I do believe in equities. CPNO an energy stock is yielding just short of 12%. AGNC, a reit  right at 20%. I feel secure in both of those. Gold through a mutual fund USAGX.   

Better to listen to meatheads than to buy an annuity, the only ones that do well with annuities are those that sell them.

Thursday, October 22, 2009 6:44:45 PM
I would look at putting your money in a few different Bonds, Corporate Bonds that are insured and have good ratings.  They can return 5-7 %
Thursday, October 22, 2009 7:19:52 PM
If you take advice from these meatheads, you deserve what you get.
Thursday, October 22, 2009 7:21:59 PM
something called an INDEX ANNUITY. It goes up when the market goes up, but stays where it is at if the market goes down. But this is only good for older people who do not need more than 10% out of each year.
Thursday, October 22, 2009 7:22:01 PM
Take a look in the toilet next time you get up. Everything swirls the bowl and goes downOpen-mouthed
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