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Eggos on eBay -- for $65

They may be in short supply, but it's a frozen waffle, folks.

Posted by Karen Datko on Thursday, November 19, 2009 6:35 PM

The national shortage of Eggos has grabbed the blogosphere’s attention like few real crises in recent weeks. The most ridiculous thing we’ve read is this: People are selling Eggos on eBay.

 

Michelle Singletary, the engaging personal-finance columnist for The Washington Post, confirmed that fact after hearing rumblings on Twitter and Facebook. “One person is auctioning off a box of waffles for $49.99, another for $65. If you are a bargain shopper, you can grab a box of blueberry Eggo waffles from one seller for 99 cents,” Singletary wrote. So far no takers, suggesting that most people are still somewhat sane.

Singletary also said, “The ways people try to make money never cease to amaze me.” Amen.

 

Flooding at an Atlanta bakery and equipment problems at one in Tennessee led to the shortage of its frozen waffles, Kellogg originally said. Not mentioned by the company was that the Atlanta plant was closed and twice sanitized after inspectors found the bacteria Listeria monocytogenes in a sample of Eggos, ABC News reports. Kellogg recalled 4,500 cases in early September.

 

The Atlanta plant is again fully operational but a few production lines in the Tennessee plant are not. Amazingly, Kellogg said the supply of Eggos and some other breakfast products won’t be back to normal until the middle of next year.

 

A collective angst ensued.

 

“By all accounts this could very well be the end of the world as we know it ... no, not the Mayan Calendar, nor the movie based on that silliness but this,” blog Cuppacafe said.

 

Meanwhile, Stephen Colbert said he’s putting the nation on “Waff-Con 4 and calling on President Obama to open our strategic waffle reserves.”

 

What other options do Eggo aficionados have until the waffle rationing is over and the supply is normal again?

 

Try the store brand or some other brand name. “There are in-house organic waffles sold by Jewel, Dominick's and Whole Foods. But the truth is, these other waffles don't toast to the same golden hue. And the kids pining away for Eggos say the pictures on boxes of other waffles just don't look as appetizing,” Lori Barrett wrote at Gapers Block.

 

Baltimore Sun blogger Kate Shatzkin advises DIY. “I'd look on it as an opportunity to make some homemade waffles. Or at least some pancakes,” she wrote. If you need a recipe for killer pancakes, look no farther than here.

 

Somehow we’ll all muddle through until the shortage is over. But if we have to read “Leggo my Eggo” one more time, we’ll place our head in a waffle iron.

 

“You know, Eggo couldn’t buy this kind of marketing, could they?” commented Off the Rack blogger Rebecca Logan at FayObserver.com.

 

Related reading:

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1 - 15 of 28
Friday, November 20, 2009 12:47:34 PM

I start every morning with a $65 box of Eggos and wash it all down with a tall glass of $1,500 Tuscan Whole Milk, 1 Gallon, 128 fl oz.

Token, I love this!  Only on the East coast Open-mouthed
Friday, November 20, 2009 12:24:03 PM

pollywogging only refers to bad realestate principles

 

Friday, November 20, 2009 12:21:00 PM

 

 This is a bunch of realestate pollywogging that needs to stop.

Friday, November 20, 2009 10:20:53 AM

yea zaleli!  I've been doing the same thing--with breakfasts and dinners--every Sunday for years!!  (Det Daddy's wife)

Friday, November 20, 2009 9:37:42 AM
bosoxinney, You don't do this on the morning that you are trying to fly out the door to work. You pick a day (mine is sunday) and make up a batch of whatever you are going to need to make the week easier and freeze it. Waffles, breakfast burritos...usually takes me two hours out of my day for a week of peace and healthy eating. There is a movement of people out there who have been doing this well before the frugal movement.
Friday, November 20, 2009 9:33:57 AM
Seriously, 40 or 65 bucks for a box of frozen waffles? We still have them in our stores here...look around your town and stock up on what's left. Make your own waffles, it isn't that hard and my kids won't eat commercial waffles now. And we freeze them and they put them in the toaster to bring them back to life. If you have 65 bucks for a box of waffles, get your tail to a homeless shelter or food pantry and share the wealth!
Friday, November 20, 2009 9:18:30 AM
As soon as I saw this story last night I ran off to Sam's to get 2 value size boxes of 120 waffles.  I will make sure I don't run out this winter.  I was thinking I should get more, but my freezer won't fit them.  But there is a black friday sale on a deep freezer, so I may get that to stock up more.  I will not leggo my eggo!
Friday, November 20, 2009 9:09:08 AM
I do prefer freshly made waffles over the frozen ones.  Eggos are good, but I've had Aunt Jemima and store-brand frozen waffles as well...and those who can't get Eggos will only help the sales volumes of Eggo's competitors.  I can see Pepsico/Quaker Oats making a fortune off of Kellogg's misfortune, since the Aunt Jemima brand of frozen waffles will most likely be the default brand of those looking for Eggo.
Friday, November 20, 2009 9:06:16 AM

I start every morning with a $65 box of Eggos and wash it all down with a tall glass of $1,500 Tuscan Whole Milk, 1 Gallon, 128 fl oz.

Friday, November 20, 2009 8:31:02 AM
Tell me it ain't so! Are we, as a country, really becoming this lazy, gullible and frankly, stupid? For that kind of money, you could buy a waffle iron, buy one of those "quick" mixes that just require water and a shake and Voila! waffles! Not to mention a lot of money left over! Oh, wait...then you would have to actually CLEAN the waffle iron...there's the rub! Oh well, go ahead, buy the Eggos. Then you can sleep until the last possible minute, throw something quick and oh so nutritious on your kid's plates, and throw the plates in the dishwasher - DONE! IMOHO, you deserve to be bilked out of your cash!
Friday, November 20, 2009 8:15:45 AM

Ha! LOL!

 

Really folks, come on and get a grip! We're talking about waffles here!

 

I can't believe there is actually a debate going on about this. No wonder our politicians can pull the wool over the eyes of the masses!

 

Give me Eggo, or give me death!... Give me a break!

Friday, November 20, 2009 7:36:00 AM

no eggos or pumpkin pie?!?!?! how will I ever keep my big fat a**

Friday, November 20, 2009 3:20:20 AM

Oh yeah, there's also going to be a canned pumpkin shortage.

I'm being serious.

Friday, November 20, 2009 3:19:01 AM
Good thing I don't like waffles!
Friday, November 20, 2009 2:36:18 AM
Do people still use more than an toaster and microwave???????????  Crazy...........
1 - 15 of 28
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