Supermarkets today are designed to taunt, tempt and tease you into spending more money than you had planned. The aromas of freshly baked bread and rotisserie chicken lure you to the fresh food aisles. Signs everywhere scream about bargains. Candy crowds the checkouts.

It takes a steely-eyed shopper to avoid the temptations and find the real savings. We help you navigate your way through the marketing minefield that is today's supermarket.

Continued: Curb those impulses