Liz Pulliam Weston: The best travel rewards programs

The Basics

The fastest ways to get free travel

The baffling fine print of hotel, credit card and frequent-flier programs makes it hard to compare them. But a consumer website has done the legwork for you.

By Liz Pulliam Weston
MSN Money

Travel rewards programs are baffling. Each airline and hotel chain has its own method of awarding and redeeming points or miles; plus, the rules are always changing. It's hard to know if you're getting the best deal or even a good deal in exchange for your loyalty.

But now some bright folks have put together comparisons for you, so you can see which programs really reward their members -- and which don't.

Some caveats before we dig in:

  • Your mileage may vary. The comparisons below are based on surveys done during limited time frames. Programs could have changed since then, and the results may have been skewed by a particular provider's special deals or special challenges during the surveys' time frames. (Delta Air Lines, for example, says its low rank in awarding seats in one survey was because of problems combining its reservations system during its merger with Northwest.)

  • Road warriors get the best deals. If you travel a lot with the same provider, you'll reap richer rewards than those available to infrequent travelers. So even if a particular program doesn't do well in these ratings, you might still get great returns if you're a heavy user.

  • Affiliated credit cards amp your results. Even if you're not a frequent traveler, you can rack up points faster and typically reap many of the benefits of elite status if you charge a lot on the travel program's affiliated credit card. The only smart way to use the card, though, is to charge only what you can afford to pay off each month. Interest rates on rewards cards tend to be high and will more than cancel out the value of any rewards.

We'll start with hotel chains, because their programs usually are easier to use than airline frequent-flier plans. You often can accumulate points faster, and there are rarely blackout dates or room shortages that prevent you from getting a free room when you qualify.

Where loyalty scores you a free night's sleep

Credit card comparison site NerdWallet looked at how easy it was to score a free night's stay with the top 11 hotel chains' loyalty programs. The site picked a date in August and then looked at how many points were required to get a free room at three to four of each chain's hotels in the 10 largest cities, compared with how much those rooms would cost to book. (Because most chains have a variety of hotel types, from budget to midpriced to luxury, this gave a fairly broad cross section of what was available.)

"In order to come up with the number of nights required to earn a free night, we took the number of points required for a free night in a particular room and divided that by the number of points earned when paying for that exact same room," explained NerdWallet founder and CEO Tim Chen. "Then . . . we averaged across all the (company's) properties surveyed."

The results: Marriott and Carlson required the least time (10 nights) to win a free night, while InterContinental and Accor required the most (25 nights). The two largest chains, Choice (with 6,000 hotels) and Wyndham (with more than 7,000), ranked near the middle, requiring 13 and 17 nights, respectively.

Nights required to earn a free stay
ChainNights Hotel brands

InterContinental

25

InterContinental, Holiday Inn, Crowne Plaza

Accor

25

Motel 6, Sofitel, Red Roof Inn

Starwood*

22

Sheraton, Westin, St. Regis

Hilton

20

Hilton, Hampton Inn, DoubleTree

Wyndham

17

Super 8, Ramada Inn, Travelodge

Best Western

17

Best Western

Hyatt

13

Hyatt, Andaz

Choice

13

Comfort Inn, EconoLodge, Clarion

La Quinta

11

La Quinta

Carlson

10

Radisson, Country Inns & Suites, Park Inn

Marriott

10

Marriott, Courtyard

Source: NerdWallet. *Starwood frequently runs promotions that significantly lower this night count.

If you can afford to stay in more-expensive hotels -- or if your company will pay for them -- you can accumulate free nights faster, Chen said.

"Every chain has its own priority program where frequent travelers can earn rewards faster, receive special promotions and get upgraded to better hotel rooms," Chen said. "The higher-end hotel chains have much more valuable status programs, so a frequent InterCon or Starwood customer will earn much bigger benefits over time, making these programs stand out even more for heavy travelers."

Indeed, travel expert Tim Leffel likes the InterContinental program the best of all the ones he's tried.

"Points never expire, and they seem easier to use," said Leffel, the author of "The World's Cheapest Destinations: 21 Countries Where Your Money Is Worth a Fortune." "The company doesn't play the game of reclassifying rooms every year or two, and they run specials all the time where you can get a room somewhere for 5,000 points. In a nutshell, they're more customer-friendly than most."

Continued: For road warriors, differences are huge

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5Comments
10/12/2010 1:54 PM
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Frequent flyer programs are great, if/when they prove useful.  But I wouldn't choose which airline to fly based on this - there are too many other things that are more important.  like safety & service, to name just 2.

Once, after a little over 20 days on the road, working 14-16 hours in the field each day, I showed up at the Billings airport to fly back to Denver... the day AFTER my scheduled flight.

Frontier airlines got me home that day, even though the mistake was mine, even though they didn't have another flight from Billings to Denver that day.  And they didn't charge me any extra, which was huge when traveling for work. 

Now, if Frontier flys where I'm going, I fly Frontier.

9/20/2010 3:28 PM
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Airtran is the same way as SW. I think they last about the same. I had a free round trip's worth of credits and 9 months later (when I next looked) 2/3 were gone. That ended my loyalty with them.
Delta's program, to me, is very good. The mileage stays current as long as you add to it every year. Flowers and rental cars count, too!

9/20/2010 2:58 PM
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Your mileage may vary, indeed. An article like this is definitely useful but there are many more nuances to loyalty programs that couldn't possibly be covered in one article.

 

One thing I would highlight is for all of the customer-friendly aspects of SW's Rapid Rewards program, their program is the only one I'm aware of in which your credits become useless after 24 months...not 24 months of inactivity, but 24 months after they're earned, period.  Unless you're absolutely certain you'll take 8 round-trips on SW in the next 2 years, don't expect to get a free flight out of their program.  I fly them whenever it makes sense to (and I like them in general), but I assume any Rapid Rewards credits I accumulate are worthless.

 

As for hotel programs, the big plus to Intercontinental's Priority Club is that points never expire even with prolonged inactivity.  I also like that they regularly offer "point breaks" in which certain hotels can be reserved for only 5,000 points a night (I try to use mine this way when possible), and that some properties also offer the option of paying partially with points.  This may or may not be a favorable way to use them, but it's definitely worth doing the math.  I've seen hotels where you could essentially use 10,000 or even 5,000 points to save as much as $100 on the rate, which is great if you don't have enough for a free night or if the exchange rate is less attractive if you use a free night (for example, let's say that the standard rate is $159 and it costs 20,000 points for a free night, but you can pay 10,000 points + $60.  Using 10,000 points to save $99 makes more sense than using 20,000 to save $159).

9/20/2010 8:06 AM
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Good article...the table you made with the worth of the frequent flyer miles is 100x off.

 

Take a look at the NerdWallet website again.

 

Contintental is 1.01 cents/mile, NOT 1.01 USD/mile.

9/20/2010 5:56 AM
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good info.  Was just going to have to research this. I love Southwest travel program, however, AMEX won't allow you to transfer credits to your SWA account! 
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