Required versus desired

Required versus desired (© Epoxydude/Getty Images, Tim Pannell, Stephen Tamiesie/TRANSTOCK/Transtock/Corbis)

The severity of this recession has radically changed Americans' opinions about what they truly can't live without. Increasingly, Americans see standard household appliances as luxuries rather than necessities, according to a 2009 Pew Research consumer survey (.pdf file). In fact, only three of about a dozen items on Pew's list actually scored higher in the "necessity" column than they did in 2006, the last time Pew conducted the survey.

Survey results are based on 1,003 telephone interviews conducted between April 2 and April 8, with a margin of error of plus or minus 3.6 percentage points.

Continued: A set of wheels

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A set of wheels (vote below)

A set of wheels  - 2003 Mercedes-Benz C240 (© Stephen Tamiesie/TRANSTOCK/Transtock/Corbis)
  1. Do you think a car is a necessity or a luxury?

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  1. Do you think a car is a necessity or a luxury?
    1. Necessity
      87%
    2. Luxury
      13%
359605 responses, not scientifically valid, results updated every minute.
Now click the link below to go to the next slide to see the results from the Pew Research consumer survey.
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A set of wheels (Pew results)

Pew results: Necessity - 2003 Mercedes-Benz C240 (© Stephen Tamiesie/TRANSTOCK/Transtock/Corbis)

Blame the recession or better public transportation; either way, slightly fewer respondents consider the car a staple of the American dream. A vehicle, however, is still seen by the vast majority of Americans as a must-have, with 88% of respondents calling a car essential.

Continued: Doing the laundry

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Doing the laundry (vote below)

Doing the laundry - Man doing laundry (© Somos Images/Corbis)
  1. Do you think a clothes dryer is a necessity or a luxury?

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  1. Do you think a clothes dryer is a necessity or a luxury?
    1. Necessity
      66%
    2. Luxury
      34%
350673 responses, not scientifically valid, results updated every minute.
Now click the link below to go to the next slide to see the results from the Pew Research consumer survey.
Next slide for Pew Research results

Doing the laundry (Pew results)

Pew result: Necessity - laundry (© Somos Images/Corbis)

More Americans are willing to save money -- and energy -- by hanging the laundry on clotheslines. According to the study, the number of Americans who think a clothes dryer is a necessity has dropped 17 percentage points since 2006.

If you're willing to dry clothes the old-fashioned way, you can deposit your quarters into a piggy bank. In addition to costing several hundred dollars, electric clothes dryers add about $85 to your power bill each year, according to the California Energy Commission.

Still, about 66% of Americans surveyed say a dryer is a household necessity.

Continued: Keeping your cool

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Keeping your cool (vote below)

House with air conditioner (©Comstock/Getty Images)
  1. Do you think air conditioning is a necessity or a luxury?

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  1. Do you think air conditioning is a necessity or a luxury?
    1. Necessity
      45%
    2. Luxury
      55%
333432 responses, not scientifically valid, results updated every minute.
Now click the link below to go to the next slide to see the results from the Pew Research consumer survey.
Next slide for Pew Research results

Keeping your cool (Pew results)

Pew result: Necessity  - House with air conditioner (©Comstock/Getty Images)

Air conditioners are another example of Americans' cooling attitude toward consumption. The number of Americans who believe that an air conditioner is a luxury climbed 16 percentage points. A majority of Americans, however, still say they can't get through summer without one. Nearly 55% still say it's an essential.

For those willing to forgo cooled air, there are other ways to turn down the heat. Turning off household appliances, planting trees and upgrading insulation can all help keep homes cooler. Here's a list of other cheap ways to keep the house from heating up.

Continued: Meals in a hurry

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Meals in a hurry (vote below)

Woman using microwave (© Eric Audras/Getty Images)
  1. Do you think a microwave is a necessity or a luxury?

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  1. Do you think a microwave is a necessity or a luxury?
    1. Necessity
      39%
    2. Luxury
      61%
315335 responses, not scientifically valid, results updated every minute.
Now click the link below to go to the next slide to see the results from the Pew Research consumer survey.
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Meals in a hurry (Pew results)

Pew result - Luxury - Woman using microwave (© Eric Audras/Getty Images)

Nuking it has lost its power over consumers. The microwave oven posted the largest decrease in the number of Americans who see it as a necessity, with 47% of Americans saying it is a must-have, down 21 percentage points from 2006. The new opinion of the microwave is a stark change from a decade ago, when even the poorest Americans often shelled out for this kitchen staple.

Despite the recession, nearly half of Americans still say the microwave is a needed kitchen appliance. How else, after all, can folks easily warm up budget-friendly leftovers?

Continued: The boob tube

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The boob tube (vote below)

Couple watching television (© Maria Teijeiro/Getty Images)
  1. Do you think a television is a necessity or a luxury?

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  1. Do you think a television is a necessity or a luxury?
    1. Necessity
      32%
    2. Luxury
      68%
302044 responses, not scientifically valid, results updated every minute.
Now click the link below to go to the next slide to see the results from the Pew Research consumer survey.
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The boob tube (Pew results)

Pew result: Necessity - Couple watching television (© Maria Teijeiro/Getty Images)

Just like the nightly news, a television is seen by fewer people as a living-room staple. The television declined 12 percentage points on the necessity scale from 2006, with just 52% of respondents agreeing that TV is a modern-day necessity. The ability to watch favorite shows online is one reason Americans view the so-called idiot box as less important.

Continued: Going online

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Going online (vote below)

Woman using computer (©LWA/Getty Images)
  1. Do you think a personal computer is a necessity or a luxury?

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  1. Do you think a personal computer is a necessity or a luxury?
    1. Necessity
      53%
    2. Luxury
      47%
287377 responses, not scientifically valid, results updated every minute.
Now click the link below to go to the next slide to see the results from the Pew Research consumer survey.
Next slide for Pew Research results

Going online (Pew results)

Pew result: Necessity - Woman using computer (©LWA/Getty Images)

About half of Americans believe they need a home computer. That's about the same as in 2006.

The results may reflect the ability of many workers to use computers and access the Internet at work. Just more than 60% of adults use the Internet at work, according to a September 2008 study by the Pew Internet & American Life Project.

Continued: Doing the dishes

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Doing the dishes (vote below)

Woman unloading dishwasher (© Tim Pannell/Corbis)
  1. Do you think a dishwasher is a necessity or a luxury?

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  1. Do you think a dishwasher is a necessity or a luxury?
    1. Necessity
      12%
    2. Luxury
      88%
272876 responses, not scientifically valid, results updated every minute.
Now click the link below to go to the next slide to see the results from the Pew Research consumer survey.
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Doing the dishes (Pew results)

Pew result: Luxury - Woman unloading dishwasher (© Tim Pannell/Corbis)

Only about 21% of Americans believe a dishwasher is a necessity. That's down 14 percentage points from 2006. The average dishwasher costs between $30 and $50 a year to operate, according to the U.S. Department of Energy.

Continued: Dozens of channels to watch

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Dozens of channels to watch (vote below)

Satellite dish on roof of house (© Erik Rank/Getty Images)
  1. Do you think cable or satellite TV is a necessity or a luxury?

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  1. Do you think cable or satellite TV is a necessity or a luxury?
    1. Necessity
      10%
    2. Luxury
      90%
264817 responses, not scientifically valid, results updated every minute.
Now click the link below to go to the next slide to see the results from the Pew Research consumer survey.
Next slide for Pew Research results

Dozens of channels to watch (Pew results)

Pew result: Luxury - Satellite dish on roof of house (© Erik Rank/Getty Images)

The cable guy won't want to hear this, but fewer people think cable or satellite television is a necessity these days. In fact, with only 23% of Americans polled saying cable or satellite TV is a must-have (down from 33% in 2006), these services rank low on the list of necessities. Of the dozen or so consumer goods in Pew Research's survey, only flat-screen TVs, dishwashers and iPods ranked lower.

Continued: Faster downloads

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Faster downloads (vote below)

A network connection cable plugged into a laptop (© Epoxydude/Getty Images)
  1. Do you think high-speed Internet access is a necessity or a luxury?

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  1. Do you think high-speed Internet access is a necessity or a luxury?
    1. Necessity
      38%
    2. Luxury
      62%
253273 responses, not scientifically valid, results updated every minute.
Now click the link below to go to the next slide to see the results from the Pew Research consumer survey.
Next slide for Pew Research results

Faster downloads (Pew results)

Pew result: Luxury - A network connection cable plugged into a laptop (© Epoxydude/Getty Images)

High-speed Internet access was one of the few items on Pew Research's list that more respondents considered essential now than in 2006. About 31% of Americans say they need high-speed Internet service. That edged up 2 percentage points from 2006.

Broadband users' monthly bills have dropped nearly 16% from 2006, according to the Pew Internet & American Life Project. Broadband service cost an average $34.50 per month last year, according to Pew. Monthly DSL charges dropped from $32 to $31.50, according to Pew.

The number of people who believe high-speed Internet is essential is no surprise given that Internet access can enable so many other spending cuts. A high-speed online connection can allow Web-savvy users to forgo cable TV service -- providing they're willing to watch popular TV shows after their initial air dates -- and comparison shop for, say, the cheapest dishwasher.

Continued: A phone on the go

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A phone on the go (vote below)

Man using cell phone (©John Howard/Getty Images)
  1. Do you think a cell phone is a necessity or a luxury?

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  1. Do you think a cell phone is a necessity or a luxury?
    1. Necessity
      57%
    2. Luxury
      43%
247103 responses, not scientifically valid, results updated every minute.
Now click the link below to go to the next slide to see the results from the Pew Research consumer survey.
Next slide for Pew Research results

A phone on the go (Pew results)

Pew result: Luxury - Man using cell phone (©John Howard/Getty Images)

The recession hasn't changed Americans' opinions about cellular phones. About 49% see cell phones as necessary, roughly the same as in 2006. In fact, there's evidence that the cell phone has replaced the home phone as the essential communication device for people under 30. Less than half of adults aged 18 to 29 say a land-line phone is a necessity, compared with 84% of folks 65 and older. More than 60% of young adults say cell phones are a necessity, however. That compares with just 38% of people age 65 and over who feel the same way.

Continued: The newest kind of TV

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The newest kind of TV (vote below)

Flat screen television (© Glow Images/Getty Images)
  1. Do you think a flat-screen TV is a necessity or a luxury?

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  1. Do you think a flat-screen TV is a necessity or a luxury?
    1. Necessity
      2%
    2. Luxury
      98%
239713 responses, not scientifically valid, results updated every minute.
Now click the link below to go to the next slide to see the results from the Pew Research consumer survey.
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The newest kind of TV (Pew results)

Pew result: Luxury - Flat screen television (© Glow Images/Getty Images)

Despite declining incomes and concern for job security, more respondents see flat-screen televisions as essential than in 2006. Flat-screen TVs gained 3 percentage points, with 8% calling them necessities.

Talk back: The secret luxury you wouldn't dare live without

First slide

Published May 7, 2009

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