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The Basics

Be a good citizen: Spend if you can

It may not seem like the proper time to exercise your consumer side, but spending as you normally would can help offset belt-tightening by those in genuine distress.

[Related content: economy, spending, bargain, shopping, hot deals]
By Knight Kiplinger, Kiplinger's Personal Finance Magazine

Please take the following short quiz, answering each question with a simple yes or no:

  • Is your household income about the same as or greater than it has averaged over the past few years?

  • Is your job reasonably secure?

  • Are your financial obligations -- mortgage payments, car payments, school tuition and other family expenses -- about what they were last year?

  • Are you saving about 10% of your gross income for all of your future needs combined -- emergencies, retirement, the kids' college, a major purchase?

If you answered yes to those four questions, you are among the fortunate folks who are faring pretty well despite this severe economic downturn. And kudos to you for managing your career and your finances wisely. (If not, see these nine steps.)

Because you are both fortunate and wise, Uncle Sam wants you to play a key role in America's economic recovery. How? By maintaining your normal levels of consumer spending and charitable giving -- and, if possible, even increasing them a bit.

Acting as you normally would will help offset belt-tightening by those in genuine distress, who have no choice but to cut back, and by those who aren't in trouble but are cutting back anyway.

Reasonable response

Why are some people slashing spending even though their incomes are secure? One reason is a drop in their net worths, due to eroding home prices and financial assets.

It's the reverse of the so-called wealth effect, which caused people to spend and borrow more freely in boom times, confident that their net worths would keep rising unabated. Now, with their wealth declining, people are acting more cautiously even if their incomes haven't been cut. That's a reasonable response. Unfortunately, overdoing it will aggravate the economic slump.

Another psychological factor is at play here: a desire on the part of well-off Americans to show empathy for their less fortunate brethren by spending less. It seems that voluntary frugality is now as chic as high living was during the credit bubble in the middle of this decade. Nowadays, people who are still reasonably affluent are boasting about pinching pennies, eating at home, canceling trips and hanging on to the old car.

But I have news for them: If they really want to help individuals who are less fortunate, they should be doing precisely the opposite. Boosting their spending -- and their giving -- will help businesses forestall some layoffs and eventually put people who have lost their jobs back to work.

Continued: Keep your spending sensible, though

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MSN Money Video

MSN Money poll

  1. Has your income increased over the past few years?
  2. Is your job reasonably secure?
  3. Are your financial obligations about what they were last year?
  4. Are you saving about 10% of your gross income?
  5. Have you cut your spending in the last 12 months?

Vote to see results

Click here to see results without voting

  1. Has your income increased over the past few years?
    1. Yes.
      67%
    2. No.
      33%
  2. Is your job reasonably secure?
    1. Yes.
      80%
    2. No.
      20%
  3. Are your financial obligations about what they were last year?
    1. Yes.
      85%
    2. No.
      15%
  4. Are you saving about 10% of your gross income?
    1. Yes.
      64%
    2. No.
      36%
  5. Have you cut your spending in the last 12 months?
    1. Yes.
      68%
    2. No.
      32%
2102 responses, not scientifically valid, results updated every minute.
Join the discussion!
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1 - 10 of 56
Wednesday, July 01, 2009 6:14:15 PM
This is the worst headline ever.  Spend please spend...  What a crock.  I say NO to spending, and lets let Obama and all his liberal friends fail miserably!
Wednesday, July 01, 2009 6:17:08 PM
RIGHT ON..... I'm not spending but for the essentials.... They bail out and spend at our expence and expect us to spend more to help them out of their mess, "NO"!!!!!!!!!!!
Wednesday, July 01, 2009 6:22:02 PM
the writer must be one of the liberal bureaucrats
Wednesday, July 01, 2009 6:27:27 PM
Our country needs to change and though it means a slower recovery we will be better off as a nation of savers versus a nation of spenders.
Wednesday, July 01, 2009 6:28:18 PM
This is an irresponsible article.  The reason people can answer 'yes' to all of the questions is because 'they' are the ones that have been acting responsibly by NOT spending money. 
Wednesday, July 01, 2009 6:30:11 PM

Knight Kiplinger can you please answer my question.  Why is money and profit so important?  Surely there are other things to base life on.  In past times bartering worked.  Mass and unabashed consumption isn't a sustainable model for human culture. 

Wednesday, July 01, 2009 6:34:24 PM
Are you kidding me with this? That is why we are in this mess in the first place! People spending frivolously. If we saved more we would all be in better shape and China would not have to finance our deficits. We will all need to accept slower growth for the next 20 yrs as this country's debt saturation finally slows. If we keep spending and borrowing we will be bankrupt and then we will ALL know what real pain is. Sorry, its just simple math. Borrowing money will mathematically and exponentially cost you more money.
Wednesday, July 01, 2009 6:41:09 PM

Apparently the only way the various markets could survive was by consumers spending more than they made.  All these companies making and selling people things they couldn't afford.  Now the ones of us who have behaved responsibly, not asking for assistance, are asked to spend more to save the economy.  What a load of crap.

Dream on.  Smart consumers are what will make this recovery, not the opposite.

Wednesday, July 01, 2009 6:46:48 PM
Boy, and all these comments are coming on "MSNBC"?????????  This is supposed to be a network "DEVOTED" to Obama...... I'm wondering if all our responses will be changed to "IN FAVOR" of spending......I agree with all so far who have posted, Spending out of control is what caused this, it's time to live within our means.....And if that means "NOT" spending, so be it......
#10
Wednesday, July 01, 2009 6:56:00 PM
How is it the guy who wrote this article wasn't snapped-up by Obama for a cabinet post? What a MA-ROOOON!
1 - 10 of 56
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