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Jon Markman

SuperModels5/8/2009 12:01 AM ET

Paper profits that are worth having

Remember when manufacturing was old, stodgy and unexciting? Well, things change. Meet a sliced, diced, beaten and reconstituted company that seems to be on a rocket ride back.

By Jon Markman
MSN Money

In one of those paradoxical twists that make investing a never-ending amusement, most of the "green shoots" that have arisen in recent weeks as evidence of an improving business climate are about as far from the green economy as you can get.

Most of the revival has centered on the dirtiest industries, which are basic materials and energy, and the most wasteful, which is retail. Would you like your New Economy in paper or plastic?

Policymakers are happy to have the economy show any signs of life, be they bright green or sludgy brown. But any prayers that Americans would emerge from the financial crisis chastened and ready to meet the young century with vigorous attention to mending our resource-depleting, pollution-producing ways appear to have been lost in a scramble to create jobs.

Glimmers of hope, meet your guiding light: the blast furnace.

Industrial fire sale

What makes this so surprising is that you would never know that shares of steel, aluminum, chemical and forestry companies are storming higher, because all of the attention lately has focused on banks and a potential pandemic. In retrospect, the financial media may claim that they were referring to mine flues, not swine flu, but for now private investors are on their own if they wish to catch the fever for big industries that have recently entranced value-focused institutions.

In many cases, value is way too mild a word for the heavy industrials. A lot of major companies that produce things that give shape and power to the world's infrastructure -- not to mention provide the paperwork for government stimulus legislation -- are going for once-in-a-generation prices. And that's even after they've moved up by 100% or more. They may look like microcap stocks, but it's only because prices have been pounded to ridiculously low prices by fears that a year of weak business is likely to extend infinitely into the future. Reality check: Not gonna happen.

In some cases, to be sure, that may be true, as many industrial concerns have adapted too slowly to the global recession and may not recover. But now that the most serious phase of the financial crisis is fading and the smoke is clearing, investors are finally willing to listen closely to earnings conference calls and differentiate between potential winners and losers.

A few weeks ago, I wrote about two likely tech survivors whose shares had slipped below a buck -- Quantum (QTM, news, msgs) and Unisys (UIS, news, msgs) -- and both last week emerged from first-quarter earnings releases without being punked back into the pennies.

Now I'd like to take you to the great Northwest for a look at Boise (BZ, news, msgs), a major papermaker based in Idaho. Its one-year trip from $10 a share to $1, with a brief stop in March at 22 cents, is emblematic of a lot of heavy industrials that are now on a quiet recovery path. Here's the story:

Around 10 years ago, 90-year-old forestry products specialist Boise Cascade purchased one of its customers, OfficeMax. That entity then took the OfficeMax name and sold its timber, paper and packaging business, in a deal packed with debt, to Madison Dearborn Partners. Last year, Madison Dearborn sold the paper and packaging unit for $1.65 billion to a publicly traded special-acquisition firm, Aldabra 2, which changed its own name to Boise.

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It only feels like everything you buy today is from China. Here are bicycles, appliances, clothes and other products made by companies committed to US labor and materials.

The new company spent about 10 minutes at $10 in February 2008 and then probably augured straight into the ground as it was hammered on the cost side of its balance sheet by $145-a-barrel oil and $13-per-million-BTU natural gas, and on the revenue side by customers such as newspapers cutting orders in the face of the recession. Earnings collapsed, short-sellers had a field day, and by the time October came around, shares had fallen below a buck, then below 50 cents and finally to a slim quarter.

I guess investors don't care much for a company with less than $100 million in market cap having $1 billion in long-term debt. Makes it look like a forestry hedge fund, leveraged 10-to-1.

Continued: In peril, still profitable

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1 - 7 of 7
Friday, May 08, 2009 7:20:25 AM
When you invest in US industry, you are investing in undervalued solid assets. Not some blue sky, intellectual property laden firm that can turn into vapor overnight. Lack of industry will ultimately destroy our US economy.
Friday, May 08, 2009 8:22:13 AM
ride on57 is right. US investments are rock solid than investing on emerging economies. Open-mouthed
Friday, May 08, 2009 9:57:02 AM
i agree.
Friday, May 08, 2009 10:14:54 AM
Jon - I don't know what happened over the past few months for you to start putting more thought and foresight into your articles.  Perhaps you got sucker-punched by the economy like the rest of us and went rogue negative for a while.  But many of us appreciate the more up-beat slant, even when there is a negative message.  Keep it paying forward.  Good article, thanks.
Friday, May 08, 2009 3:56:53 PM
c´mon guys. We know that inflation is on the horizon. Use it to your advantage. Diversify the currencies that your stocks are traded in just like that old guy in Omaha and George Soros do. Wave the flag but invest with your head, not your heart. I agree with the article. Paper is going to roll, it´s a beaten down commodity. I´ve been killing them with VCP. Their cost are much lower than their competitors and remember, you heard it here first. As Votorantim(VCP) is buying Aracruz, (ARA) and Aracruz owns darn near half the land in Espirito Santo, Brazil, VCP is going to take off big time because major Potash discoveries have been made throughout the Espirito Santo state of Brazil. So now when VCP cuts down all their trees that grow faster than pine trees ever will, they can mine the hell  out of the dirt before they regrade it and plant more trees in the Brazilian sun. This one will pay off the mortgage.
Friday, May 08, 2009 5:05:31 PM
I'd invest in DunderMifflin if it was real. Open-mouthed
Monday, May 11, 2009 4:06:09 PM
Agree with an earlier commentor: Jon's articles have actually been interesting recently; remind me of Jubak's a couple years ago.
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