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Jon Markman

SuperModels11/18/2009 4:15 PM ET

Go east (and south), young man

As the United States loses ground to the emerging markets of China, India and Brazil, the opportunities that beckon will spur more Americans to seek their fortunes there.

By Jon Markman
MSN Money

Hey, 20-year-olds -- listen up! I realize the job market bites right now, you're worried about having enough money for holiday presents, Facebook has gotten tedious and there's nothing good to watch on TV except "Family Guy." It stinks to be you.

But it's not always going to be this way, and while all of your competitors around the country are cursing their luck for being ejected from college dorms into the worst economy since the Carter era, this is a good time to plot your future and prepare for a world of change as you peer way down the road at the prime of your working life in your 50s.

My guess is that the most significant event facing you over that time will be the long-awaited ascendance of China, India and Brazil to the top of the global industrial pyramid. And if you are not prepared for this, you will end up as road kill on the highway of history.

I realize that this is not the most novel idea in the world, but after a financial panic in the West and a recession everywhere else, it's becoming clear that the emerging countries are about to take their places at the forefront of change in ways that have been long predicted but also long delayed. Chinese, Indian and Brazilian banks were far less damaged by the credit crisis, so their governments -- corrupt and self-absorbed as they may be -- have found it easier to put monetary and financial stimuli to work faster.

This is not inconsequential. Every day that goes by now with U.S. and British banks failing to make loans to get U.S. entrepreneurs' factories, health care practices and retail chains expanding again is a day that their counterparts in Asia are using to build the lead in their own businesses.

China takes the lead

In the mid-1800s, British, German and French youths realized that their countries were in danger of being overtaken by the United States, and they left their homes and cultures to flood this country with a burning desire to build and succeed. Great fortunes were created from scratch, including those of steel maker Andrew Carnegie, a Scottish immigrant, and financier Joseph Seligman, from Germany.

These efforts will certainly be repeated now, despite the odds and language barriers, as American and European kids must migrate to Asia in search of opportunity at a time when the stakes and upside have never been higher.

Video: Bet on China or India?

Jim O'Neill, the Goldman Sachs supereconomist who's credited with coming up with the "BRIC" sobriquet for the key emerging markets of Brazil, Russia, India and China eight years ago, released a private report to clients last week that outlines the stunning pace of transformation in these countries. Even veteran observers were surprised by his conclusion that China's economy is on track to almost double that of the United States by 2050, at around $70 trillion in gross domestic product.

O'Neill figures the U.S. economy will have grown to only $40 trillion by then, from $14 trillion today. Trailing after us, not by much, he figures, will be India, at $35 trillion, the European Union at $25 trillion and Brazil at $15 trillion. With shrinking populations, Russia, Japan, France and Germany are expected to trail far behind. As a result, 2 billion people are expected to join the global middle class by 2030, or around 25% of the world's population.

After a recent 11-day trip to China, in which he walked for miles around cities and talked to government officials and business leaders up and down the political and financial spectrum, O'Neill concluded that China will actually take only 18 years to become the biggest economy in the world. (In the next year, it will overtake Japan to become the second-largest.)

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For some perspective, Chinese GDP has already grown by $3 trillion since 2001. Looking at the dollar value of GDP of other countries back then, he points out that this growth was the equivalent of seven years of India's GDP, three of Italy's and two of France's, and of one-third of the United States' output.

To get to the next level, it needs to grow by 10% annually to around $21 trillion. Because some of that can be accomplished with currency appreciation, China needs only about 6% annual growth to get there.

Continued: Speak the language; buy the economy

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Wednesday, November 18, 2009 8:24:40 PM
Ten year predictions are not worth the paper, or in this case PC screen they are written on. No one wrote ten years ago that the US would be in the worst recession in 70 years. So this article is just smoke and mirrors. China can not keep growing at the current pace. They have already polluted the air, soil and water. They will run out of natural resources, they will run out of food. The people of China will not support the government. I guarantee you something will happen.
Wednesday, November 18, 2009 8:26:41 PM
Dang it!  Missed being the first to comment by a mere 20 seconds!
Wednesday, November 18, 2009 8:42:05 PM
are you really an atheist?  then who do you blame your misfortunes on?  i can't imagine life without a greater power to curse.  i expect to see you at work dec 25.
Wednesday, November 18, 2009 8:45:34 PM
yea. i agree that 10 year predictions are bs. anything could happen... who knows, maybe the world will end in 2012 !! haha so lets max out our credit cards now!! oh wait, we already did.  lol. 

but yea. the article makes sense in terms that china, india and brazil are the emerging markets now. good thing i speak mandarin and spanish =) 
Wednesday, November 18, 2009 8:45:52 PM
Thinking
Wednesday, November 18, 2009 8:47:33 PM

In the 1980's, Japan was ready to over take our economy and a few American followers were preparing to do jumping jacks every morning and eat sushi for lunch. However, when the Japanese economy collapsed in 1990, we soon learned that "Made in Japan" meant bought by America.

 

Today, what separates America from China, Brazil, and India is the same rehashed concept that precipitated the rise of Japan, They make cheap... we buy cheap. However, the problem with these emerging stars is that their governments have not emerged from the dark and corrupt corridors of state control. In addition, if you are not Spanish, Chinese or Indian.... you are a second class citizen  

Wednesday, November 18, 2009 8:56:36 PM
I have worked for an international freight forwarder for the last 15 years. I have watched China come about. The Olympics' helped a lot. It used to take a bribe to get something into China. They sent everything out, not in. China has become more main stream now. They have found a new market in selling to their own then exporting. I am exporting to China now on a more regular base's. China has joined the rest of the world on shipping standards. They have had, and will have their growing pains and problems. But look back 50 years ago when China was ran by war lords and clans and Japan kicked their butts. Bet that won't happen again. It took the USA 200 year to reach our peek, and I am afraid that the greed here will destroy what we had. And these big bankers will just take their $300,000,000 bonus's and move to China. What do they care about the middle class here, they just made them is all. China is waking up, and **** any good start-up operation, when it gets up to full speed, look out.
Wednesday, November 18, 2009 8:58:03 PM

RHSuggs, my hat is off to you, as one would say,  you have hit the nail on the head with your brilliants remarks stated here.

 

The blind do follow knowingly and brain dead.  A very sad situation when all a nation of people understand is violents & defection to ones own country.Sad

 

you said:

(They will run out of natural resources, they will run out of food. The people of China will not support the government. I guarantee you something will happen.)

 

an I say:

It won't be pretty, and it will come with most folks in our nation with there Sadeyes wide open. hopefully I shall be dead and gone when this karma hits the world stage, what a shame.

 

Any one  who has any knowledge of the far-east, knows that you are right on time. Greed is a B___h.

Wednesday, November 18, 2009 9:01:45 PM

The CEO's should be happy, with the destruction of our manufacturing capacity. Who need external enemies when

we have them, here in america. These federal contractors are

nothing but paper pushers doing make work jobs.

Wednesday, November 18, 2009 9:03:31 PM

China has invested in natural resources from other countries, India has invested in their own cyber technology, and Brazil has invested in its own infrastructure and manufacturing base. All three countries will have a middle class that will someday rival our own (US). Also- don't forget the oil producing kingdoms of the Middle East, they have made a commitment to educating their own populace, and will soon be home to the most literate and knowledgable people in the world. The key to our survival in this rapidly evolving global economy will be in relying on the old fashioned American traits of inovation and competition.

We may not exit the 21st Century as the greatest nation on earth, but I wouldn't bet against it!

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