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Jon Markman // Jon Markman

SuperModels9/18/2009 12:01 AM ET

Get ready to party like it's 1991

The parallels between 18 years ago and the present are significant, and the fuel that powered a charging stock market out of that anxious era is vastly more abundant today.

By Jon Markman

Strange summer, huh? One part awesome, two parts insane. It reminds me of the time when . . .

It was September 1991. One year into the last decade of the millennium. U.S. businesses were barely starting to stir after a short but harsh recession.

Jobs were hard to get, home prices had been down for years, savings and loans were still failing left and right, the Soviet Union was coming apart, and the fear of another 23% single-day crash like Black Monday of Oct. 19, 1987, was smothering investor optimism. Grunge music captured the public angst and hit the mainstream with Nirvana's "Smells Like Teen Spirit."

Yet stocks seemed oblivious to these problems. Craziness, to be sure. That was the word on the Street. It was hard to buy anything with all the problems in the world, but stocks had been climbing since the initial shots were fired in the Persian Gulf War's land campaign in January, and by the fall stocks seemed to defy gravity, up a surprising 15% for the year.

And those small caps? Whoo, boy. Speculative juices were overflowing. Cisco Systems (CSCO, news, msgs), one of a dozen young companies focused on the new business of computer networking, was up 110% for the year. Microsoft (MSFT, news, msgs) was up 75% after the release of Windows 3.0. And EMC (EMC, news, msgs), a company with a new idea for data storage that it couldn't quite get rolling, was down 10% year to date. Split-adjusted, the stocks went for 29 cents, $1.86 and 15 cents, respectively. (Microsoft is the publisher of MSN Money.)

So why were stocks about a thousand times more buoyant than the public mood, and why am I telling you this?

It was because of superlow interest rates and because the government was about to spend more than $150 billion to clean up the S&L mess. Sound familiar? A massive stimulus worked massively, as a process that veteran money manager Robert Drach calls the "monetary infusion cycle" worked its magic.

At the time, Drach said, he thought he was witnessing a once-in-a-lifetime event as the market went on to more than triple in the ensuing decade. But now he believes he is seeing déjà vu all over again, on an even more massive scale, because the stimuli are coming from virtually every world government in response to last year's credit crunch -- and the U.S. fiscal stimulus alone this year is more than five times larger than that of 1991.

Picture this: At least $10 trillion has been created and poured into the world's financial arteries in a process that will take at least three years to seep out through various government spending programs. And if bearish skeptics don't understand the impact that money will have, it's mostly because they've never seen something that big before and it's frankly almost unimaginable. "People don't see it because monetary infusion cycles don't happen very often, and certainly not on this scale," Drach said.

Video: A warning on Treasury bonds

How did it go down in 1991? Well, central bankers were worried stiff that year, and they slashed the federal funds rate to its slimmest levels in decades, down to a then-shocking low of 3% in late 1991. (That level is mountains higher than our own current rate of 0.5%.) The Federal Reserve tried to make sure it was providing enough cash to float the country out of recession, fight a war and battle the deflationary effect of banks blowing up on every street corner due to bad real-estate loans.

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Maybe you wouldn't think that low rates could have such a massive effect, but then maybe you've never been a spreadsheet jockey in the planning department of a big company. When interest rates are near zero, almost anything can be built at a profit, at least on paper, because funding costs are minimal. Managers' eyes get wide. They start talking about "hockey stick" growth patterns with off-the-charts demand. Spreadsheets become PowerPoint slides; green lights are given; blueprints are drawn up. Expansion happens, big time, just because rates are low.

This is basically what occurred in the background in 1991 -- with a few nuances, of course. And out of a year that started with the world in great pain came the start of the single greatest stock decade for the market. By the close of 1999, Cisco shares would be up 37,730% from January 1991, while EMC would jump 27,860% and Microsoft 5,500%.

It seems the plan worked, as debt built wealth despite fears that the country's economic health was about to wash away.

Continued: A runaway money train

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Thursday, September 17, 2009 9:13:57 PM
There are certainly similarities between the consumer of the 90's and the modern, but credit availability brought them through.  I remember in the late 90's filling out an application hoping/stressing I would be approved for an AMEX credit card.  A few years later you could sneeze and find a new credit card in your wallet.  It seems that consumers have sucked dry all sources of money and credit they have available to keep spending.  So, who is going to fund this party?  I don't think it would be appropriate to draw exact parallels between then and now.
Friday, September 18, 2009 12:43:30 AM
Wishful thinking & NO way there is going to be any sustained rally.  The US govt wasn't totally broke back then and people weren't losing their hoimes in anywhere near the volume we're seeing now.  If ya can't get a job and you don't have a home to live in you won't have any money to spend.  As the dollar weakens, we'll see Oil continue to go up which will lead lots of other cost to go up, i.e. inflation in imported goods anyway.  When you just have a market crash or major decline, you don't usually lose your home.  This economic cancer is much more deadly than what we've seen before in recent memory.
Friday, September 18, 2009 5:44:50 AM
I just got the unemployment numbers here in michigan.  15.2% and expected to increase.  The behind the scenes bureaucrats in the state capitol conceed that real unemployment in our state is really 2X that number due to many reasons.  Mr. Markman is probably correct in making comparisons, except he leaves out a lot of different situations this time which are a real drag on recovery.  While the money policy makers in washington look at numbers and see an end to the fall, they don't take the comment one step farther and say how long before we "feel good" again.  Consumers account for nearly 70% of growth, when will consumers "feel good" again?  In michigan its gonna be a long long time,  the rest of the country will move on and recover.  Not so here. 
Friday, September 18, 2009 5:58:22 AM
Jim Kramer has been saying this for months! when the media picks up on it, it is too late or over! BEWARE! the ides of October! and the media. They eat from the same plate as the analyists, and manipulators. When they start touting the coolaide to the masses, the masses usually get killed, beware. 
Friday, September 18, 2009 6:14:14 AM
The unemployment numbers and the debt in this country are certainly not being taken into consideration in this article. I wish we could have a "do over" and do things better than we did in the nineties....that era of one bubble after another helped set us up for the fall we are in now.
Friday, September 18, 2009 6:37:04 AM
No, no Jon.  This time it's DIFFERENT!  One should never make comparisons based on history.  We've seen time and time again that doesn't work.  Wait......maybe it does.......never mind.
#7
Friday, September 18, 2009 6:43:04 AM

Huh? What planet or country do you live in Markman? Tell me you article is about China's expansion....the US is going to be in lock-down for at least another 3 to 5 years.

 

These media stunts don't even fool me anymore...you have to do better. One month of less than negative stats and cheers from the audience are heard... the Recession is over! Let's get done with the depression first, take our medicine, and then we can climb back to the top. Americans ARE Great we just need fair laws and truths to thrive...if you're cheating the monopoly game...then nobody wants to play...game over, cascading unemployment and depression. warm wishes to your fairy-land you speak of Markman.

Friday, September 18, 2009 7:03:29 AM
Why do people insist on thinking that employment stats are so important to the markets.  Only corporate profits matter to investors in the long term.  Yes, bad unemployment numbers have a negative psychological effect in the short term as they drive hesitant investors out.  But, as long as companies are making profits and paying dividends, people with money will invest.  And they are the ones who control markets-not people who have marginal incomes.
Friday, September 18, 2009 7:14:44 AM
My dough is 'idling' in short-term laddered cd's, earning very little, but ready to get into the market when it does take off again for sure, and not a moment sooner!
Friday, September 18, 2009 7:24:34 AM
This article inadvertently exposes one fundamental flaw in our monetized debt system:

Save the Equity Markets at all costs!

The rally we are witnessing now is a direct effect of a weaker dollar and unprecedented government stimulus, aimed at convincing the trillions in cash on the sidelines to once again gamble with their future.

Why wouldn't you place a bet when your risk is back-stopped by the taxpayer? 

It in no way represents real technical growth, increases in productivity, efficiency, or even renewed sentimental investor perception.

Sure there are parallels, but do not forget that any growth we see and profits we realize today come at the expense of someone else, namely a debt-straddled future generation, decreased purchasing power through inflation, or other socio-political consequences.  Arguably we are feeling the consequences of these exact same decisions we made in the mid to late 90's.

If you're comfortable with that, it's quite simple to ride the wave, care for nothing except yourself, and make out like a bandit.

Anyone can perpetrate a scam.  The difference between a prudent investor and a speculator is a particular brand of voluntary (or compulsory) naivety wrought with nostalgia.

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