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Jon Markman (Jon Markman)

SuperModels6/25/2009 12:01 AM ET

Cheer up -- and start thinking 2010

The next big winners are already looking ahead to better times. So here's an optimistic view of next year -- and some companies poised to make the most of it.

[Related content: stocks, Apple, Amazon, Yahoo, Jon Markman]
By Jon Markman
MSN Money

Although your desk calendar might have a big, fat "2009" at the top, for many investors and business owners it's already time to act as if it were 2010.

That may sound odd, but success during a period of great uncertainty like this is all about looking forward and taking appropriate risk that's based on research, experience, intuition and guts. The next six months might loom for you like a rickety rope ladder strung across a windblown canyon. Yet to the folks who will end up as big winners next year, it looks like the opportunity of a lifetime.

The difference in positive, negative and hide-under-cover outlooks depends in great measure on two concepts, one a little ethereal and the other more practical. The first is an idea that investors call "location." It means that if you can buy something at the right price, or location, then a lot of good things can happen down the road. The second is a forecast of U.S. employment: If the number of jobs stops shrinking or even -- don't laugh -- starts growing, then many good things will happen.

I've got good arguments for you on both today, skewed toward some crazy, lopsided optimism to help you think 2010.

Screaming deals await

So imagine you are the owner of a Greek shipping line focused on hauling dry bulk goods -- iron ore, coal and grain -- from Brazil and Australia to China. Day rental rates were staggeringly high last year at this time, encouraging many of your competitors to buy more boats to feed the demand. But you were smart and didn't buy into the hype. You had a multiyear outlook, informed by centuries of salt water in your blood, that said there would be a better time to add to your fleet.

You waited -- and a 95% crash in day rates wiped out some rivals. Now their boats have been foreclosed upon by banks, and many of those banks themselves have gone under. Sweet bliss: You smell a good location.

That set of steps led Navios Maritime (NM, news, msgs) to announce the purchase this week of four gigantic ships out of foreclosure. They're being built in South Korean boatyards and are due for delivery in 2010 and 2011.

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The deal was financed with some convertible preferred debt issued to the shipyard at prices considered "a coup" by veteran industry analyst Urs Dur at Lazard Capital. He expects more of the same type of screaming deals to come on foreclosed ships in the next few months as fleet owners look over the abyss to business improvements next year.

Shares of Navios Maritime traded for a little more than $1 last winter and are going for more than $4 now. If the company made the right bet, then figure shares can get to $7 next year.

Feasting on the weak

Multiply the cunning of Navios management by smart companies around the world, and you'll see that managers are not standing still even as business looks bleak. They are thinking 2010 by trying to feast on the carrion of their fallen rivals, turning job cuts into profit-margin gains, buying real estate on the cheap and, most importantly, pouring money into research and development. The last is critical because if they can't persuade customers to buy more things this year, at least they can buy loyalty cheaply for '10 -- and obtain inexpensive marketing via the media -- by persuading customers to purchase new and improved versions of their favorite old things.

For a great example, look no further than the sales geniuses at Apple (AAPL, news, msgs). They know everyone who really wants an iPhone already has one. So to ramp up business in these difficult times and wrest market share from BlackBerry maker Research In Motion (RIMM, news, msgs), they have had to look past 2009 parsimony and find an inexpensive way to provide an improved wireless device that has a better screen, more memory, a video camera and more speed. Voilà, the kinda-new iPhone 3G S, released last week.

Retaining old customers and obtaining customers at a low cost in trying times are just another reason Apple continues to be a buy on any dip to the $110- to $120-a-share area -- yep, a good location -- that may surface over summer.

Now, to lock arms with Navios and Apple in optimism over the potential to make next year a real 10 requires some hopefulness about employment. Jobs, after all, are the bedrock of the economy. People who work buy things, and that allows manufacturers the opportunity to make things, retailers to sell things and banks to finance things.

Continued: Some hiring ahead?

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Thursday, June 25, 2009 9:05:02 AM
Wishful thinking and looking through rose colored glasses will not change the true picture- 1) massive consumer, business and government debt, 2) contracting service based economy, and 3) inflated/unsupportable values of all types of assets- among other things- will drag everything down for many years. 
Thursday, June 25, 2009 12:32:30 PM

Since we’re into speculating with shipping companies, I’d say there are better stock pick deals out there than Navios Maritime. If one does some Grahamian analysis on this company’s balance sheets, one will find that it only has 5 verifiable years of positive earnings. Its book value minus goodwill/ intangibles is about $3 per share, or about 1.3 times market cap. Compare that with Danaos Corp. (DAC) another shipping company. It has 7 or so verifiable years of positive earnings. Its tangible book value is about $5 a share. It’s currently selling around $3.25, or 0.65 times. Since we are into speculating, DAC seems a better gamble than NM, but I won’t bet the whole ranch in it.

Thursday, June 25, 2009 4:25:57 PM

alls sounds real good EXCEPT for the fact that our GDP depends on consumer spending.  almost 70% of our GDP is based on consumer spending!  this would not be a problem EXCEPT for the fact that we run MASSIVE trade deficits.  the US is essentially a cannibalistic economy; we depend on our own spending to drive our economy and do NOT concentrate on selling our goods (whatever that might be...) to the rest of the world.  we as a nation become poorer and poorer as time goes on because of our massive trade deficits!  we are shipping our wealth overseas...that's what a trade deficit is...sending our wealth as a people and a nation to other countries.

 

we have become a complacent, obese, lazy society that focuses solely on immediate and sustained comfort.  gotta have that new SUV, gotta have that 5000 square foot house, gotta have that vacation house, gotta eat out 4 nights a week.  and the rest of the world has been paying for it...by loaning us the money that we shipped to them via the trade deficits.  Guess what...looks like the party is over...they actually expect us to pay them back????  especially if we expect them to keep loaning us the money, they expect better guarantees, and higher interest rates...you know, the whole risk-reward thing.

 

two years ago i was hearing from everyone that we would never have a nationwide downturn in housing (the fact that anyone with a pulse was qualifying for a mortgage didn't seem to affect their beliefs???)...and now i'm hearing non-stop about "signs" and "hopes" and "green shoots" and "V sape recoveries" and all the rest.


JUST STOP IT!!!!  i am all for recoveries and do believe in self-fulfilling prophecies...but give me a break.  we will be in a bathtub shaped economic state for the foreseeable future...that means at least 4 or 5 YEARS...not months!!!!

 

all you have to do is look at what happened in Japan, and then realize that our situation is something on the order of 10 times as bad.  the FED can print all the money they want...all that will do is lead to inflation.  do you really think China will continue to invest in the dollar (YES that's what the are doing when they invest in the US) if the FED continues to devalue it??  well i guess they might; considering that they have few other choices...but you can be sure that the risk-reward curve will demand much higher interest payments. 

 

Solutions: CUT THE TRADE DEFICIT!!!!!!!!!!!!!!  stop sending our country's wealth overseas.  how??  well a good starting point would be nuclear power...we HAVE the technology...we CAN do this.  100 new nuclear breeder reactors by; dare i say, 2020!  you want to spur the economy with real, highly educated, technical jobs...this is it.  i read that 18 billion was approved for new nuclear power plants...are you JOKING????  how about 500 billion...that might do the trick.  and the rewards down the road WOULD BE IMMEASURABLE!  a whole new class of educated engineers and scientists (sorely lacking in our present society!!) and high paying respectable jobs that would be creating an infrastructure in this country that could and would eliminate our utter dependence on foreign oil.  we seem to throw around billions of dollars just willy-nilly these days...how about devoting 500 billion dollars to something that would actually be useful and would sustain our energy needs through the next century!

 

ok...i am ranting at this point...that's it

Thursday, June 25, 2009 8:29:35 PM
Did you catch the part about feasting on the poor? I mean boy have these people stooped to a new low. That is what put most of us where we are today. Large companies lowering their prices to put the mom and pop companies out of business. CANNIBALS, every one of them. Yummy
Friday, June 26, 2009 2:59:32 AM

budd do you realize the stuff make nuclear power also rare on this planet? they gona run out before oil does thank you very much!

Saturday, June 27, 2009 9:44:07 AM

V shaped recovery?  Give me a break.... Your article tells me a top is very close as your aticle (written about 3 months ago) about the DOW hitting 4k was too bearish. 

 

No offense, as I enjoy reading your stuff, but some people actually react to the business journalists and their opinions..... The US is beoynd dead for many years to come.  Where is the spending for future growth going to come from?  The consumer will spend the better part of a decade in recovery mode.  We just experienced a crazy spending bindge by many who couldn't afford it. 

 

The equity lines (that were spent) must be paid down over the coming years and the credit card bills must get slowly paid down as well.  All of this as companies stop contributing to retirement plans, baby boomers pull money from the markets, and several trillion dollars must be deleveraged.

 

Discussing a V shaped bottom is lazy and uncreative.  Sure, the V shaped bottom worked over the past 18 years as our corrupt government simply printed money and lowered interest rates.  It WON'T WORK THIS TIME!  This is so obvious that it hurts...... Talk to the average Joe on the street and start looking at the data.  Consumer debt, decreasing earnings, higher savings rates, and the upcoming arms resetting in 2010 and 2011. 

 

Lets think a little harder on your next article and stop buying into the idiots on CNBC!

Monday, June 29, 2009 7:19:42 PM

I think Markman is making the point that this may be a good time to position one's self to make some money in a market run-up.  Now we can sit around and argue ad nauseum about whether he is right or not, but the fact remains that there are signs that point to at least a modest recovery.

 

Has the market already discounted this?  Who knows?  I don't know, and neither does anyone else, by the way.  But considering the 2-3 per cent returns on government paper, I'll take my chances in the markets.  One thing I have noticed in bear markets, when gloom and pessimism abound,  a market run-up is usually not far off.  Why?  Well, because everybody who wanted out is already out, sitting on the sidelines wondering what to do with their cash.  Eventually, greed always triumphs and they return to the market because they know that history shows market returns always exceed that of fixed instruments.

 

 

 

 

Friday, July 03, 2009 12:27:46 PM
I think this pessimism is what actually started all this, Its time to look at the bright side and hope recovery, As Markman has said and what the economy is pointing to is a recovery as infantile as it seems, is on its way. Its time to chin up and look positive, nay, feel positive. Its the short sellers out there that hope this recession goes on forever. Lets put a stop to all this nonsense and fly out of this quagmire. Think green shoots not brown roots!!!
Monday, July 06, 2009 8:57:51 PM
hope green shoots
#10
Tuesday, August 25, 2009 10:43:23 AM

Hey buddhabeans,  

 

You got it right on!!!  Would you be willing to run for the Presidency in 2012?  At least you have your priorities in order.  This President needs to revisit health care later than now.  How about it? 

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