No sales acceleration

2005 Pontiac G6 © Rene Schwietzke (Creative Commons license 2.0)

"The Oprah Winfrey Show" garnered lots of publicity -- and some enthusiastic new fans -- when it gave away new cars to all 276 members of its studio audience one day in September 2004.

The marketing stunt cost General Motors $7 million and generated a lot of buzz for Winfrey and her show. But it did not translate into sales for the car in question, the 2005 Pontiac G6.

Trade magazine Automotive News reported that sales of the car in the first five months of 2005 were down compared with the car it had replaced, the Pontiac Grand Am. And overall Pontiac sales fell 22.8% in the first two months of that year.

Continued: More than they'd bargained for

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Published July 17, 2009

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