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MSN Money poll

  1. Have you ever been in a strip club?

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  1. Have you ever been in a strip club?
    1. Yes -- I had a great time.
      75%
    2. Yes -- I did not enjoy the experience.
      10%
    3. No -- I might visit one someday.
      6%
    4. No -- I would never step foot in one.
      9%
12668 responses, not scientifically valid, results updated every minute.
Strip clubs feel the pinch © Hannes Hepp/Corbis

Extra6/19/2009 12:01 AM ET

Strip clubs feel recession's pinch

In this historic downturn, even usually recession-proof industries are hurting. But the nation's 2 publicly traded 'gentlemen's club' chains are finding ways to adapt.

[Related content: stocks, prices, spending, frugal, recession]
By The Wall Street Journal

Two years ago, America's two publicly traded strip-club chains were thriving, reporting big sales gains, buying clubs on a nearly monthly basis and posting threefold and fourfold stock-price gains.

Then the recession hit, forcing Rick's Cabaret International (RICK, news, msgs) and VCG (VCGH, news, msgs) to curb their ambitious expansion plans and focus on bolstering existing clubs.

For an industry often thought to be recession-proof, the transition has been sobering. In order to adapt, many so-called gentlemen's clubs are shedding their upscale trappings and catering to a thriftier clientele by offering less expensive drinks, waiving cover charges and refocusing their marketing. Since April, Rick's has slashed spending on billboard marketing by two-thirds, and its payroll is down 4.2% this year.

To save cash, the companies have renegotiated payment arrangements with lenders and previous owners. Despite slight rebounds this year, the stocks of Rick's and VCG are down 77% and 84%, respectively, from their highs in December 2007.

Bounty for customers

Strip clubs in Las Vegas have long paid bounties to cabdrivers who deliver customers, but Rick's didn't grasp the payments' importance when it bought the former Scores strip club in September. By February, the Las Vegas club was registering only $257,000 a month in sales.

Moving to reclaim its share of the slumping tourist trade, Rick's boosted its payments to as much as $100 a customer from the usual $30. By April, it was notching nearly $1.9 million in monthly sales in Las Vegas. The club still lost money that month, because it paid the cabbies about $1 million, but the loss was smaller than in previous months.

Eric Langan, Rick's chief executive, blames the bounty inflation on other clubs' recession-induced desperation. "The pie got smaller, and everyone started trying to steal each other's piece," he says.

Customers cutting back

There's no doubt there are far fewer of the high rollers who will spend $5,000 in one night. That has led some clubs to trim the portions they serve and do away with pricey entrees such as Kobe beef and lobster. Sales of $750 bottles of Cristal Rosé are rarer, and more customers are puffing the $15 cigars from the humidors rather than the $150 variety.

At certain of their high-end clubs, Rick's and VCG are considering closing the kitchens and scrapping other upscale offerings to go after a broader, more blue-collar market. In January, Rick's converted its high-end club in Dallas to an all-nude, bring-your-own-beer venue under its XTC Cabaret banner, partly because of difficulties getting a liquor license. VCG may pare amenities at clubs in Denver, Minneapolis, St. Louis and Portland, Ore.

Rick's is also hosting more themed events at many venues, including locals' night, which provides free admission and discounted drinks. VCG's advertising targets a more price-conscious customer by focusing on the chain's entertainers rather than highlighting such amenities as the steakhouse menu and VIP rooms.

At the Lodge, a privately held upscale club in Dallas, management lowered drink prices and extended the club's happy hours in a program marketed as "the Lodge stimulus package." Even so, alcohol sales there were down 10% in the first quarter from a year ago, according to the Texas Bar & Restaurant Report.

Continued: More job seekers

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1 - 10 of 74
Thursday, June 18, 2009 11:15:26 PM

RICK and other leisure stocks are very cyclical in nature.  The company should return to strong sales growth and also achieve profitability when the US economy improves.

-  NorthAmericanStocks.com

#2
Friday, June 19, 2009 6:12:00 AM

Usually entertainment is recession proof.   If there is a measureable decrease in the strip-club sector, we are really in trouble. 

 

Does Wall Street know about this economic indicator? 

 

So now we have stay-at-home sex as well as stay-at-home vacations this summer.  

Friday, June 19, 2009 7:05:34 AM

Not at all surprising since there is less money to throw around.  Strippers and **** have always made more net income than the more conventional female employee.  This is due in no small part because much if not all of their income is never reported for taxes.  The down sides are the risks of injury from the freaky customers, social diseases, and no conventional benefits.  Also your career is age limited for obvious reasons.  When the choice is $8.00 an hour versus $108.00 per hour and you are trying to keep from losing your home, raise and educate your kids, and keep food on the table the choice is quite clear.

 

The surprising part is the number of young men turning to this profession becoming male strippers, escorts, and even male ****.  Even more scary is the number of pubescent teens engaging in this sort of activity on an occasional basis in order to get the "things" they want but their parents can no longer afford.  In the past year I have been approached in the malls and in some instances right in the stores by teenaged girls offering various sexual services for money.  Since comprehensive sex education is virtually non-existent in this country these girls and boys have no idea of the dangers they face in such activities.  All they see is getting the equivalent of a weeks pay from a fast food joint for 15 or 20 minutes of sexual degradation in a mall parking lot.  What they don't see is the effects of an accidental pregnancy or a lifetime of fighting HIV or living with herpes or worse yet getting murdered by some fringe area lunatic.  This is not a moral issue but rather one of public health and safety.  Because there are no organized and managed outlets for people with overactive libidos these kids have a eager and ready market for their services and once they discover how lucrative it is it becomes easier and easier for them to resort to such behavior.

 

Another development is the number of young people and couples who candidly and unabashedly expose their sexual antics in videos for distribution on the internet porn sites.  It is safe, anonymous, and can be quite lucrative.  In many instances middle aged housewives appear to have opted for this as a means of augmenting their household incomes.  As one legal Nevada prostitute said in a recent documentary " where else could I make between $150,000.00 and $200,000.00 per year working just 4 days a week for 5 or 6 hours per day?"

 

True the sex industry is feeling the pinch of these difficult economic times but it is the most basic form of free enterprise and there will always be a market for its goods and services.  It is a bit like being a barber or hair dresser.  No matter where you go you can always set up shop and at least make a living and when times get tough the survival instinct wins out every time.  I have no problem with such career choices when made by adults.  In fact my personal opinion is that prostitution should be legalized, taxed, controlled, and regulated.  However when children start resorting to this sort of activity for nothing more than trinkets and vanity items it becomes a different story.  As Bill Mahre said "when young girls start selling coochie for Gucci" there is something really wrong in our society.  In the past four generations we have become terribly spoiled having never known true deprivation.  In post war Europe and Japan sex trade was a necessity for ones survival as it was during the Great Depression in the U.S.A.  These people were trying to keep from starving.  Today our kids fall into this activity for nothing more than a new pair of Nike shoes or a cutesy tank top and matching skirt.

 

We create many of our own monsters and in our efforts to eradicate all forms of sexual trade (strippers, porn producers, and prostitution) on moral grounds we have instead created a generation of 13 and 14 year old **** who say "it is kind of fun, feels good, and gets me lots of easy money" I would say that we have created a big one. 

Friday, June 19, 2009 8:34:20 AM

boo fricken hoo.  this is one business we could do entirely without!  I personally am hoping the recession sticks for these folks! 

#5
Friday, June 19, 2009 8:43:20 AM
government should bail out the strip club industry. Wink
Friday, June 19, 2009 9:29:10 AM
I owned a non alcohol, due to difficulty in getting a liquor license,  strip club in southern Az. It was doing a decent business until the recession hit and definately sales dropped. This industry is not recession proof and I don't want to wait for a turn around. I sold last year, at a loss.
Friday, June 19, 2009 10:16:12 AM

Perhaps it is a good time to buy a piece of Rick's Cabaret? It would be nice to walk into the place and tell the girls you own the place.  In this economy job security is paramount, and ownership of a few shares could potentially pay some serious dividends!

Friday, June 19, 2009 10:46:53 AM
It looks like people are even having to cut back on the bare essentials in this recession.
Friday, June 19, 2009 11:46:54 AM
Dont get so worked up People; it's an old profession  ( the body of person's engaged in vocation ) and it isnt going away!
Friday, June 19, 2009 11:56:09 AM
Since strippers with a big heart for the world weary private eye are a Hollywood fabrication maybe we should consider Strip clubs and sign of tough times one too.  Slow news day.... 

Real signs of tough times... you friends, relatives or neighbor that has lost their job, house or car (maybe all three) still looking for work. Kids who really can't go to college now unless they work and pay too.  Suburban moms at the food pantry to get food not donate.

Strip clubs sheesh!


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