See StartupNation's full list of the 10 Savviest in Social Media home businesses.

John Lawson, the winner in the social-media category, learned his chops in this very competition last year. His effort to drum up votes led him to Twitter in a big way, and from that an opportunity was born. He started providing news tidbits, and people followed him in droves. One year later, he's created the e-commerce blog ColderIce, amassed more than 11,500 followers on Twitter and 800 fans on Facebook.

Lawson has been tapped to speak on several panels and give presentations on the business of e-commerce in venues as far away as Sydney, Australia.

Continued: Turning the tables on cancer