Nos. 28-29: Jason Wright, Jason Osborn

Ages: 29 (Wright) and 30* (Osborn)

Location: New York

2006 revenue: undisclosed

Employees: five full time, 10 part time or contracted

Year founded: 2005

The two Jasons started out as roommates in Manhattan's West Village and ended up as business partners. They met after they both moved to New York to pursue modeling -- that is, until a better idea came along. Osborn grew up around a family of bakers and turned his apartment into a test kitchen for his first batch of granola. After consulting a nutritionist who verified the health benefits of the concoction, the roommates set out pitching the product to local health food stores. Eventually, they got a meeting with the regional food buyer for Whole Foods Market (WFMI, news, msgs) in the Northeast and landed Feed Granola a spot on the chain's shelves. This past year, their product was featured as the "Snack of the Day" on TV's "Rachael Ray."

*Was 29 at time of selection

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Source: Inc.com

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