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KFC to offer free chicken -- again

This time, the company promises there won't be any snafus.

Posted by Elizabeth Strott on Thursday, October 22, 2009 11:40 AM

KFC sign © Paul Sakuma/AP KFC is trying again.

 

The fast-food company will offer a free piece of its grilled chicken to all U.S. customers on Monday, according to The Associated Press. It will be the third time in six months that the chain has offered a giveaway to promote its new menu item, Kentucky Grilled Chicken.

The grilled chicken actually debuted across the country last spring, when KFC offered the deal with the help of Oprah Winfrey. But Oprah's star power was more than KFC could handle. So many people downloaded the coupon from Oprah's Web site that KFC was overwhelmed. Some stores even ran out of the grilled chicken.

 

Things will be different this time, KFC president Roger Eaton told the AP. "We gear the shifts up so we make sure we've got the staffing, we make sure we've got the chicken," he said.


Monday's deal is for one day only, the same as KFC's first promotion back in April, when it gave away more than 4 million pieces of grilled chicken.

 

KFC is banking on the idea that the coupon will help bring customers in during these difficult economic times and then hook them to keep coming after trying the food.

 

Free food is seen as "a gesture of hospitality," Aaron Allen, chief executive of restaurant marketing firm Quantified Marketing Group, told The Dallas Morning News in August. "It is actually a much better program than offering discounts," and it does get people to become loyal customers, Allen said.

 

Earlier this month, David Novak, CEO of KFC's parent, Yum Brands (YUM), said the grilled chicken gave the company a much-needed "shot in the arm." He said grilled chicken accounts for more than 30% of KFC's domestic sales.

 

Yum Brands, which also owns Pizza Hut and Taco Bell, posted third-quarter earnings of 70 cents per share, excluding items. That was much better than the expectations of 58 cents per share. Sales fell to $2.78 billion from $2.84 billion, and sales at stores open at least one year were down 3%. KFC's same-store sales were down 2% for the quarter.

 

Dr Pepper Snapple Group (DPS) had a similar promotion last year, when it offered a free Dr Pepper to every person in the U.S. when the rock band Guns N' Roses released its newest CD.

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#1
Tuesday, October 27, 2009 10:49:07 AM
I predict TNB @ KFC!!
Monday, October 26, 2009 11:54:36 AM
I actually really like the grilled chicken at KFC!  It was moist and had great flavor.  I don't even need the free promotion to have KFC - I will purchase.
Monday, October 26, 2009 2:19:30 AM

    If I get up in time I will eat a free piece of chicken, but I do not think I will like grilled chicken, if it does not taste like Original Chicken. I have eaten chicken every night for 900 nights, my meal is on classmates under wally lidberg, it is so good we never get tired of it. My 22 year old son and myself that is 73 spend $23 each week to feed ourselves a large satisfying meal.

 

    The post about obese people is all wrong, everyone can be skinny if they get their metabolism moving fast enough. I go number two at least four times a day, I eat all the time, never do diet anything, eat a large bowl of ice cream before I go to bed and it is not fat free. All diet food is fattening, because otherwise you would see a skinny person bragging that they used to be fat, before they started eating diet food. I am 6'3" tall, weigh 240 pounds, am solid muscle inside and out as professed by my surgeon. I eat two sandwiches before I sit down for a Thanksgiving Turkey meal, sometimes get up in the middle of the meal to go number two, then I eat two drum sticks with thighes, dressing several times, sweet potato, cranberries, macaroni and cheese, several rolls, but the Medical People now say what I do is right. They say to force your food to pass through you so fast, it does not have time to turn to fat, then your body will consume any excess fat in your system, until you are completely fat free. No diet, no exercise, just stuff yourself, until you have to go to the bathroom, come out and stuff yourself some more, watch the fat disappear, watch the weight come down and enjoy your new healthy body. I have not been sick for the last 50 years, because I never walk on a bare floor, without shoes or slippers on, because if I did the body heat would leave through my feet and I would be sick. I do get occasional Sinus problems, but I sniff warm salt water up both nostrils and the headache is gone, no more coughing, no more anything, because all of the infected mucus has drained down to my stomach and is on the way out. If I get a cold sore, I run hot as I can get water, out of my kitchen spigot unto the sore and it is instantly dead because it is a Virus and cannot stand heat, because that kills it. The medications would just spread it all over my face, would make it crack and bleed, but the hot water just kills it and the next day there is no evidence that it was ever there. Life is simple, if you treat your body right and give it a chance to take care of itself. I have put this on classmates, you tube, face book and will soon put it on twitter, but have no idea how many people have used these ideas and now know how simple it is.

 

                                                                            Wally

Monday, October 26, 2009 2:00:45 AM
I won't be showing up for the free give away.  I tried the grilled chicken once.  It was awful.  I find it hard to believe that anyone likes this fowl nasty stuff.
It IS awful. I had it once, not the freebie, but a regular paid-for dinner. Boy, was I disappointed. Very, very dry....so dry that I think it shrunk because the piece was so small compared to my daughter's Original Recipe order. The only think I could think of while 'trying' to eat it was that it was almost the consistency of beef jerky. It was that bad.....

Monday, October 26, 2009 1:53:17 AM
To all of those who actually want this piece of dried out cardboard, enjoy! If they offered me a truckload of it for free, I'd pass it on......
Monday, October 26, 2009 1:32:01 AM
Bet you can't eat just one, that's the theory and think about it, it will make them hungry so they will probably purchase some more this is smart marketing ........
Monday, October 26, 2009 1:19:20 AM
kfc has been around it seems like forever. It's obvious that sales are at a low, and they're trying to rectify the situation. It's also obvious who is and who isn't  a moron just by reading these comments.
Sunday, October 25, 2009 11:43:29 PM

Why would you think that giving a free piece of chicken would have anything to do with the H1N1 virus? H1N1 is just another flu virus that has mutated so that fewer people have developed resistance. It is spread just like the flu is always spread-by coughing, sneezing, and getting the virus on your hands then touching your mouth, nose, eyes-any mucous membrane. You wouldn't get H1N1 from a piece of chicken anymore than from a hamburger or milkshake! How do these silly rumors get started? Wash your hands, use hand sanitizer, stay away from obviously sick people, get the vaccine, if you have other major health issues like asthma see your doctor if you develop a fever, cough, body aches for an antiviral med like Tamiflu-and chill out!

Sunday, October 25, 2009 11:40:40 PM
hey.. why are u so upset about "SHAMU???" we are taking about free food! lighten up!  Open-mouthed  Who wants to read a novel anyway.    shut-up and eat a free Black-jack taco! hooray!!
Sunday, October 25, 2009 11:32:32 PM

First of all, learn to spell if you are going to insult someone-it is 'Shamu'. Secondly, how about we post your picture. Have any wrinkles, moles, a big nose, flabby thighs? Any love handles? If you are a man, do you have a hairy back, a bald spot, any age spots, knobby knees? Funny how most people wouldn't dare make fun of someone for race, gender, religious background, disabilities, or a birthmark, but it is o.k. in this country to make fun of obesity. Obesity is just an OBVIOUS health issue, which trust me, people try very hard to deal with. Do you always wear your seat belt, always floss your teeth, always eat enough fiber, always wear a bike helmet, or sunscreen, never speed. Do you smoke, ever get drunk, ever take a drink and drive, ever take a pill when you really could do without? Do you get enough sleep every single night. Do you exercise enough, or too much? Do you get every screening test like you are supposed to? WELLNESS is a continuum-not an absolute!! You can see a person's obesity, so their health issues are obvious. But don't dare to tell anyone that you are a perfect specimen in your habits or healthiness-because that would be a lie, whoever you are, male or female. No one is! Your health issues are obviously ones you can hide from the rest of the world if you  think you are safe in being so critical of others.  Health is a process of trying to improve one's habits, of trying to reach attainable goals, of trying to do a little better today than we did yesterday.  If conquering obesity was a simple issue, well, then everyone would be thin. It is a complex medical issue with combinations of genetics, lifestyle, psychological, spiritual, habitual, and medical issues all wrapped up into one. And you know what, health has a psychological component that includes how one interacts and relates to the rest of the world. And you present with one obvious health issue-you are meanspirited, judgemental, and cowardly. You hide behind a user name to mock others, which obviously speaks to some deep seated insecurities and lack of self-esteem in yourself. So, well Oprah tries to improve her health through exercise and healthier eating, you obviously need to follow HER lead through trying to make the world a better place and to improve the lives of others instead of trying to tear others down.

So, looks like you may need to spend some time on your own issues, because I would rather spend time with someone who simply needed to wear a bigger size, but who had a generous and lovely spirit, than I ever would spend time with someone who behaves as you do.

Sunday, October 25, 2009 11:22:06 PM

AHHH!!!!!

Scary tacos!!!!

that sounds Boo-licious!!

#12
Sunday, October 25, 2009 11:19:51 PM

Just anounced.   Free 7 patty Whopper!!!Smile  YUM! YUM! IF YANKEES WIN WOLRD SERIES! HOORAY!

Sunday, October 25, 2009 11:00:24 PM
WHO WOULD POSSIBLY TRY ANYTHING ENDORSED BY FLIPPER WINFREY? WITH ALL OF HER MONEY, SHE DOES NOTHING TO MAKE HER LOOK MORE PRESENTABLE. I GUESS SHE, AND G.F. GAYLE, LIKE HER ON THE MORBIDLY OBESE SIDESad
#14
Sunday, October 25, 2009 10:59:04 PM
Just heard..Taco Bell is givng away Black-Jack Tacos free on Halloween Nite. One per customer.  booray!!! for scary tacos!Open-mouthed
Sunday, October 25, 2009 10:57:21 PM

I'LL PROBABLY GIVE IT A SHOT AGAIN. LAST TIME I WAS TREATED LIKE A "MOOCHER", AND GIVEN ONLY A TASTELESS DRUMSTICK.

AS FAR AS FLIPPER WINFREY, SHE SHOULD CONCENTRATE ON LO CALORIE FOOD, SINCE SHE NOW LOOKS LIKE SHAMOO, THE WHALESad

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