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Subway stores to outnumber McDonald's

The sandwich chain, which opens 40 stores a week, is within striking distance of overtaking McDonald's in locations -- but not sales.

Posted by Charley Blaine on Monday, September 21, 2009 5:15 PM

If you think you're seeing just about as many Subway signs as McDonald's (MCD) signs when you're out and about, you're right.

 

In fact, Advertising Age says, within a few months, there will be more Subway outlets worldwide than McDonald's stores.

As of Monday, Ad Age said, there were 31,771 Subway outlets, compared with 32,158 McDonald's outlets, and Subway, which adds 40 new stores a week, expects to hit 31,800 this week.

 

No, this doesn't mean Mickey D's, a component of the Dow Jones Industrial Average ($INDU), is about to lose out on sales. Not a prayer when a company is generating $23 billion a year in that category.

 

The average McDonald's outlet grosses about $2.3 million a year. A Subway outlet averages $455,000. McDonald's has a much heftier advertising budget: $815 million a year, compared with Subway's $375 million.

 

But Subway is growing, and it is growing rapidly. Not bad for the company that Fred DeLuca founded at age 17 in 1965.

 

McDonald's, meanwhile,  has trimmed back on adding new restaurants, preferring for now to work on building up the profitability of existing restaurants.

 

One reason for Subway's growth is that its workers make sandwiches on the spot to the customer's order. It can say -- and does so loudly -- that its ingredients are fresh. It doesn't deep-fry anything, although it does bake sandwiches now to compete with competitors such as Quiznos.

 

Another is that its small stores and low start-up investment allow a would-be entrepreneur to get into a Subway outlet relatively cheaply.

 

A Subway outlet is easier to locate than a McDonald's, which needs a sizable parking lot with all the trimmings.

 

The downside, which has resulted in lawsuits in the past, is that Subway has been accused of locating stores so close to each other that neither can survive.

 

All Subway outlets are franchisee-owned. Some franchisees own as many as 1,000 outlets.

 

Subway has 22,740 U.S. locations. And if there's a saturation point, development director Don Fertman has said they're not there yet.

 

The chain is currently focusing on areas of lower penetration (by Subway standards) such as Boston, the home of Dunkin' Donuts.

 

And it wants to break into the breakfast market.

Join the discussion!
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1 - 15 of 71
Tuesday, September 22, 2009 9:29:58 PM

Martini glass I love Subway's & Quizno's  BUT don't like Mickey D's.

Now Mickey D's has one of the best sweet tea's around.

I am in the south and here we like our tea sweet!! Tongue out

Tuesday, September 22, 2009 7:07:41 PM
I eat clean fresh ****, no calories and it tastes great.
Tuesday, September 22, 2009 6:27:49 PM
Better check your pricing. Quizno's has $5 subs AND $4 subs now. Also to add chips and a drink is $1.99 compared to Subway which is up to $2.60.  Not to mention Quizno's uses actual fresh ingredients compared to Subways cardboard sandwiches.  Why not go to a cheaper restaraunt with better ingredients?
Tuesday, September 22, 2009 5:06:51 PM

I've always wondered why all Subway's smell the same, bad!  That is not how "fresh" bread smells when it's baked. 

 

If you live in Denver the best place to get a great sandwich is Spicy Pickle, it's fresh and there's a huge selection of gourmet ingredients that you'll never find at a Subway.

Tuesday, September 22, 2009 4:39:57 PM
Firehouse Subs has the best subs, hands down. Second would be Larry's. Next Publix subs, then Subway.
Tuesday, September 22, 2009 4:34:23 PM

as a vegetarian, I can't comment on their meat selection.

 

 

However I always end up with a great sub when I order the veggie delight! I can customize how much of what veggies and dressings i want without the huff and puff that you get at other stores.

 

Lastly, if the service sucks so badly, you should speak up. moaning and groaning on the internet doesn't change much. head to your local subway and let them know what they can do better (politely)

 

Lastly, being healthy is part of a mindset. you have to do your research, in the same way that McD's is currently trying to advertise as a healthy fast food place, Subway wants to do the same. Good choices rep good rewards.

Tuesday, September 22, 2009 4:30:54 PM

Honestly if there's another sandwhich shop in your town I would suggest going there. Pay the extra 50 cents to a $1.00 for fresh sliced meats with some taste, and bread that was actually baked correctly. Trust me very few employees know how to bake the bread the right way.

Tuesday, September 22, 2009 4:23:09 PM

I worked at subway for 2 years and i can tell you that the only fresh ingredients are onions,green peppers and tomatoes. Everything else comes in pre-packaged bags, and some of it is even frozen and has to be thawed.  I still know the calorie count for everything in there and it really is not any healthier for you. The only healthy product is a salad or a turkey sandwhich on wheat with no cheese and very little dressing, everything is really is just as bad as a burger you are just getting more nutrition if you actually eat all of the vegetables.

Calorie wise you aren't really do yourself any favor especially if you get chips with it. They market that you have the option to eat healthy but in reality there really isn't much fresh or healthy available, they really should slice their own deli meats at the very least.  I personally believe subway is rather decieving, any time a customer asked me how many calories where in the sandwhich they just ordered they look extremely shocked when i gave them the # because they don't realize only wheat and no cheese and very little dressing is what's giving you the range you were aiming for.

Tuesday, September 22, 2009 3:59:50 PM

I was not referring to the vegetables - I was referring to the bread (the dough, which is cooked "fresh") contains many chemicals and additives and doesn't have the taste or texture of fresh bread.  The meat is all processed and contains numerous chemicals as well.  The same for the cheese.  So to call these things "fresh" is misleading.  How can something that never existed in nature be considered fresh?

 

#10
Tuesday, September 22, 2009 3:55:57 PM
Does nobody understand the fact that Subways are individually owned and that you cannot create the assumption that all Subways are bad just because the one you went to was poorly operated.  Many of you are talking about how a Subway was dirty and how you would go to a clean McDonalds.  Do you know how many crappy McDonalds there are in this world?  McDonalds, just because it has a big name, does not mean that it is not subject to failure. Not every Mcdonalds is glorified, just as not all Subways are.  But all in all Subway is overall better in cleanliness, quality, and service.
Tuesday, September 22, 2009 3:30:57 PM
I've gotten more stomach aches from Subway than McD's. Plus, some of the Subways I've been to are hella filthy - enough for me to leave and go to a McD's instead, or the more expensive, Quizno's.
#12
Tuesday, September 22, 2009 3:06:55 PM
Callipygian, just because you personally don't like subway you make biased accusations about how subway is not fresh?  Subway gets many of their vegetables still in their normal form, everyday subway employees wash and slice their vegetables, its not all processed crap from bags, and saying that subway subs are toxic waste is a bit overboard considering they wouldn't be allowed to sell if their product was no good.  subway takes all health precautions to ensure that their food is not just up to par but above it.  so yes you are entitled to your personal opinion but don't talk about things that you do not educate yourself on first.
Tuesday, September 22, 2009 3:03:43 PM
Open-mouthed
Tuesday, September 22, 2009 3:02:21 PM
Everyone these days wonders why most people are over weight, well how many MC Donalds and burger kings are in your town?? most people eat the crap because it fast and easy and saves washing up. At least at Subway the food is healther and you don't pass 10 burger wrappers on the floor on the way home, all fast food outlets should be hammered for cleaning up our townsOpen-mouthed
Tuesday, September 22, 2009 3:02:12 PM
i feel this is true especially worldwide, in Nassau Bahamas there is 11 subway locations compared to 3 Mcdonalds locations. I do love Subway Meatball sandwich and chessy bread but love the juicy Big Mac as well...so i have the best of two worlds 
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