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Big Mac or . . . Angus burger?
McDonald's adds higher-quality beef to its menu.
McDonald's (MCD) is now catering to true beef lovers. Patrons of the fast food chain now have a big burger option beyond the Quarter Pounder and Big Mac.
The fast food chain will start selling Angus burgers today, at about $4 each. The burgers are made with one-third of a pound of Angus beef and will be sold in all of the company's U.S. locations for the next several months.
"Customers are looking for great-tasting burgers at a value that only McDonald's can offer," spokeswoman Danya Proud said. "These premium burgers are a tremendous value compared to similar fast-casual and midscale offers."
The new burgers feature a braided sesame seed bun, a thicker tomato slice and red onion, Dan Coudreaut, executive chef for McDonald's, told Bloomberg News. Hickory-smoked bacon is also available on the burgers. McDonald's has been testing the burger in about 1,000 restaurants across the country for the past several years.
In 2001, McDonald's introduced the Big N' Tasty, the last burger to be added to its menu. The precursors to that burger were the McDLT and then the Big Xtra.
McDonald's shares were down 78 cents, or 1.3%, to $57.44 this afternoon.
The economic slowdown might be a hurdle for McDonald's new burger, according to one analyst. "Given the recession, it's harder to sell a premium item," Tom Forte, an analyst at Telsey Advisors, said to Bloomberg News. "It’s important that they have a menu that offers both premium and value."
McDonald's has thrived during the recession, as consumers turned to lower-priced fast-food instead of dining out at more expensive restaurants. The company has also focused on its expanding McCafe coffee products, which have become a competitor to Starbucks' (SBUX) coffees.
LOL that means nothing, tell me where in there it tells me liver function? cholestrol? etc...?
6ft 160lbs? Your a stickfigure, i wouldn't be too proud of that.
To the haters:
If you don't eat fast food, then stuff some fancy crap in your pie hole and STFU.
I eat lots of fast food. So I believe I can say this new Angus burger is one of the best being served right now. It definitely compares well next to way more expensive burgers.
I LOVE burgers. And this one is very good. It's that simple.
Just looked it up 51% of your daily FAT is in 1 angus burger, NOTHING ELSE just the freakin burger. Come on fat america this is where its coming from! 60% of your SATURATED FAT for the day is also in that burger 700mg of salt. Its a heartattack on a plate, get some real food from the store and cook it!
StockScouter data provided by Gradient Analytics, Inc.
Quotes supplied by Interactive Data.
MSN Money's editorial goal is to provide a forum for personal finance and investment ideas. Our articles, columns, message board posts and other features should not be construed as investment advice, nor does their appearance imply an endorsement by Microsoft of any specific security or trading strategy. An investor's best course of action must be based on individual circumstances.
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