Because it's let's-play-beat-the-number season (i.e., when corporate earnings are reported), let's look at what a game it is. First of all, some months ago, General Electric (GE, news, msgs) said it would abandon the practice of giving guidance in the game of beat-the-number. And GE reaffirmed that when it recently released its second-quarter results.
I think that is potentially an important development -- at least if one would like to see the investment business become more about thought, research and managing risk, rather than hype, momentum and gamesmanship (which reduces the stock market to some sort of video game). Perhaps as an early practitioner, GE's abstinence will cause other companies to rethink what they do and stop playing games. (After all, GE -- led by Jack Welch -- played and perfected that game as well as anyone, though it ultimately blew up in the company's face.)
IBM: The new GE?
In terms of financial maneuvers, we can look at IBM (IBM, news, msgs), which reported a day before GE. IBM saw its revenues do worse than expected again. That would not be particularly surprising, given the environment, except for the fact that IBM was (again) able to do far better than folks had expected on the earnings front.Thus, even though it saw revenues fall 13% year-over-year (paced by hardware sales dropping 26% year-over-year), earnings per share somehow miraculously rose 18% from the same period a year before. Of course, a variation of this happens repeatedly at IBM. (How exactly, other than some help from intercontinental employee arbitrage, I really can't say.)
Let's take a look at the current allure of sizzle (aka tech) stocks, via Texas Instruments (TXN, news, msgs) and Caterpillar (CAT, news, msgs), both of which reported last week. Texas Instruments won at beat-the-number, aided by a stock buyback. And, next quarter's guidance was deemed to be a victory. (Though Texas Instruments sank July 21, it subsequently rallied.)
Texas Instruments' revenues are running at about the levels they did in 2003, and the company is making around the same amount of money. Meaning that if you annualized last quarter -- which I'm not so sure you should, but if you did -- Texas Instruments would be earning around $1 a share. Texas Instruments is not a growth stock, but it's priced like one. Texas Instruments is a cyclical stock (sort of like Caterpillar), so, it isn't deserving of any kind of giant multiple, in my opinion. Nonetheless, it's valued at 23 to 24 times what the company might earn.
Caterpillar, on the other hand, supplied the biggest "wow" factor that day by reporting a huge earnings (though not revenues) win. Based on the same loose methodology as I used for Texas Instruments, Caterpillar is priced at about 14 times EPS. Is Texas Instruments really that much more valuable than Caterpillar? I don't think so.
Turning to another company that reported last week (whose products tend to elicit "wow" from the faithful), Apple (AAPL, news, msgs) won at its own special version of beat-the-number -- whereby Apple beats the number and lowers its (previously set) guidance for the upcoming quarter, whereby it plans to then beat the number and lower the guidance once again, and then plans to repeat the process.
Continued: Iconic iPod just plodded along
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