How to avoid making a mistake when buying life insurance ©  Janet Kimber/Getty Images

The Basics

8 ways to wreck your life insurance

Experts tell where people are most likely to go wrong when they try to properly protect their families. (The biggest mistake would be not buying it at all.)

By Insure.com

Life insurance is an important investment, and you don't want to buy an unsuitable policy or discover that you've purchased too much or too little. But if the fear of making a bad decision is stalling your effort, know that failing to buy life insurance at all can be one of the most costly mistakes you can make for your family.

"The data is clear," says Jack Dolan, a spokesman for the American Council of Life Insurers, a trade group. "Americans are underinsured, and they're not buying coverage in amounts that equal their needs."

An August 2010 report by LIMRA, an insurance research organization, revealed that ownership of individual life insurance has fallen to a 50-year low in the United States: 30% of households (35 million) have no coverage at all.

But ditching an inappropriate policy after paying premiums for several years is a terrible waste of money. We asked a variety of insurance experts to tell us the biggest mistakes people commonly make when shopping for life insurance.

Mistake: Grossly underestimating a family's life insurance need and the "value of human life." Marvin Feldman, the president and CEO of the nonprofit Life and Health Insurance Foundation for Education, says that people often substantially underestimate the amount of life insurance they should buy. There are numerous online calculators to help, including one from MSN Money.

Mistake: Undervaluing a spouse who has no income. In addition to underestimating the cost of replacing the income of a working spouse, life insurance buyers often neglect to place correct value on a non-earning spouse. Feldman says it takes about $117,000 a year to replace that person, and "most people don't understand the impact of what a stay-at-home spouse saves a family."

Mistake: Buying a life insurance policy with premiums that increase over time. Too often, life insurance buyers find that they can't afford the ever-escalating premiums and must let the policy lapse, says Amy Bach, the executive director of United Policyholders, a nonprofit dedicated to insurance education and consumer rights.

Mistake: Insufficiently reviewing all types of life insurance available. Dolan says that "term life insurance for young people in particular typically provides a greater bang for the buck than whole life insurance . . . however, the lifetime of level premiums that comes with whole life insurance is unappreciated by too many people who think in the short term. Whole life insurance, with its cash value, also promotes savings."

James Hunt of the Consumer Federation of America, a consumer advocacy group, cautions against cash-value policies in general because so many buyers ditch them in the early years of the policy. "This is not to say that cash-value polices can't be decent investments when held at least 20 years, preferably a lifetime," he says. But when people let their whole life insurance policies lapse, the "excess of premiums paid over term (life insurance) premiums . . . is lost."

A 2009 report from LIMRA on lapse rates shows that close to 12% of whole life policies lapse in the first year, 10% lapse in the second year and almost 7% lapse in the third year of ownership. By contrast, lapse rates for term life insurance were around 7% in years one and two and about 6% in year three.

Continued: Make sure you understand your policy

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19Comments
12/29/2010 9:05 PM
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Oh give me a break!  The crap these insurance companies come up with to make a buck. If you don't have you will be out that. If my "non-earning spouse" dies I am saving money I don't have to feed her, buy her clothes, give her a car, pay medical expenses for births or female problems which they all have, child support or alimony and the list goes on. Which I could not afford the value of all these benefits in a life insurance policy.

12/29/2010 4:49 PM
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I may have to remind the commentor about his/her own life policy concerning the Northwestern Mutual post.  It had that characteristic axe-grinding posture.  For one, the law suit you refer to was an odd class action suit that alleged that Northwestern didn't pay high enough dividends on their "term" life policies, something few if any companies do anyway, so they in effect were penalized for not doing enough of a good thing.  My guess is the commentor also had a term policy.  As to the alleged "income" on your cash value policy, a 1099 simply represents gain in a surrendered life policy and guess what, since you enjoyed tax deferred growth while you owned it, the government wants their share.  It's too bad about the tax bill, but my guess is that you had already borrowed heavily against this policy and put the money in your pocket leaving you with zip to pay the tax bill.  That's why you consult tax advisors before taking that type of step.  I can sympathize with your quandry, but a little thinking and planning ahead helps avoid the need to point the finger at somebody else, when you really made your own bed.               
12/29/2010 4:40 PM
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Fuman took the words right out of my mouth.

He forgot to tally up all the crap my wife buys at Walmart that may as well just blow out the window on the way home.  That's at least $100/month.

$117,000... give me a break.

12/29/2010 4:34 PM
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After reading all these comments by people that obviously have no idea of what they have done or are talking about, there are a few things that are very clear;
1. Many think their spouses/children have no value. If they did, you would want to make sure they could survive without welfare, for at least 5 years.
2. Life insurance policies that are called "variable" will ALWAYS cost you everything! One way or another, it will have no value when needed. Find an insurance agent that not only explains differences about policies, but doesn't care if a sale is made or not. Not easy to find, but they are out there. And, they are usually the busiest and best because they never are so hungry they are only interested in sales!
3. Buying term and investing the rest is a familiar slogan of one insurance carrier currently indited in 14 states! The major problem with with this philosophy, is that NO ONE EVER INVESTS! And if they did, in what? Wall St has pretty much screwed everyone!
4. Cancer heart attack and stroke coverage is available for most people for $50 - $75 per month depending on age! No life insurance necessary. (even if you have health insurance, you'd still be out-of-pocket significant dollars).
5. If you or your spouse were in some terrible accident and unable to provide income for your family or bills, what are you going to do? Make the rest of us pay for you? Try understanding Long Term Care insurance or supplemental coverages!
Finally, if you want to be stupid, no citizen should have to pay for your stupidity. You should care enough for your spouse (at least), or your children of you are a single-parent family, so that they can financially survive for at least 5 years. Unfortunately, for most people, it takes a long time to get over your death! You may not be worth that emotion based on comments here, but that is just fact!
Keep believing comments like these, as well as lies of the government, and you will successful when you retire....in being DEAD BROKE! (Look up the Deficit Reduction Act of 2005, enacted in 2006, and was put together by the Bush admin.).

12/29/2010 4:21 PM
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Insurance company personnel saying we have too little life insurance and urging us to buy more.  Sounds like a potential conflict of interest.

 

The purpose of life insurance is to meet your obligations, financial and other, if you're not there, not to make your heirs rich.

 

That said, everybody should take a good hard look at what would happen if they weren't around.

 

12/29/2010 3:57 PM
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Somebody please explain to me how the monetary value of a stay at home spouse costs $117,000 a year?  Another stupid made up statistic that insurance sales people use to get you to buy more.  The way I calculate it is if you have a child, you'd have to pay for daycare($1,200 per month for a very good daycare/preschool in my area).  I could clean my own house, and do the cooking, shopping, etc...the things that all single people do for themselves.  In fact, I would be able to get rid of one car ($450 per month).  So it would cost me about $9,000 per year.  A little different than $117,000.  Seriously where do they come up with this? 
12/29/2010 3:35 PM
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While earning a BA at Western Illinois University I studied an upper division course in insurance and risk management.  For some insight into what insurance companies and insurance salespersons really want from you, I recommend an old book titled "How Insurance Companies Rob You (and what you can do about it).
12/29/2010 3:05 PM
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View the current lawsuits on Northwestern Mutual to see what you are in for if you buy Life Insurance.  We paid for over 28 years only to learn that the policy cash value was heading south.  We cancelled and then received a 1099R from Northwestern on $20,000  of income ($10,000 of that was taxable).  I now owe 2K on $10,000 dollars of alleged income that I never received.  I have joined the class action lawsuit.

12/29/2010 1:54 PM
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I came in to this world with nothing on my back; and I will go out the same way.  Insurance of all types is a rip off.  You are paying little to nothing compared with the pay out from the insurance; betting you won't die?  What dream world are we living in; we are all going to die.  The insurance companies hope you will buy insurance to pay the policies off when some one dies.  Same with car insurance.  We let the good drivers pay for the bad ones; that way we can keep the premiums down.  The true definition of insurance should be:  betting or gambling I won't have an accident or I won't die.  A bad gamble as I see it.  I live next door to a wealthy insurance broker; who right now is vacationing in Hawaii
12/29/2010 1:45 PM
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Don't forget that now days you can buy a policy that will not only pay off when you die, but that you can use now if you have a heart attack, stroke, cancer, and you still live.   A little more expensive, but worth the benefits it provides.
12/29/2010 1:45 PM
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First off lets start living the REAL world...

America is a oligarchy where 1% of mostly criminals own/stole 50% of everything. That's a fact.

Soooo, their is no middle class anymore, no unions, no pay raises...outsourcing​ etc...

The poor can't afford life insurance and NOW the middle class (which now has to pay BILLIONS for tax breaks for the ultra rich)....

 DON'T HAVE ANY  INCOME LEFT TO BUY LIFE INSURANCE ...

Bless this plutocracy...

"...the Money Power of the Country will endeavor to prolong its reign by working upon the prejudices of the People, until the wealth is aggregated in a few hands, and the Republic is destroyed."

Abraham Lincoln

12/29/2010 1:36 PM
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You should NEVER buy any type of cash value life insurance.  It is a rip off.  With proper planning one should not need life insurance their whole life.  Buy cheap term insurance and invest the difference in the cost of the two.  That way in case of a death the beneficiary will have both the proceeds from the policy and the investment.  In many cash value policies you only get the death benefit, which does not include the accumulated cash value. 
12/29/2010 1:36 PM
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It's not the life insurance or the companies that are the problem it's the increase in irresponsible Americans that have convinced themselves their own personal happines is more important than the well being of their families.  To determine how much life insurance a family needs is simple.  How much did your family make last year?  How much did you save?  Well, the differnce is how much it cost your family to live.  Once you have the number multiply it times the number of years you want to take care of them.  Pretty simple but, most people disagree.  OKay disagree but your just kidding yourself and screwing your family.  The problem is a increased majority of Americans would rather spend the premium dollars on entertainment, beer, clothes, or whatever is more important to them. 

 

These articles won't change anything

 

12/29/2010 1:33 PM
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I bought a whole life policy when I was 25 for $5,000.00 coverage at death. It paid dividends every year on the policy worth, as my payments built up. Held it for 40 years. For the last 7 years, the dividends have covered the yearly premium payments due, so I have no more payments, and the coverage amount has more than doubled to over $11,000.00 at death. That's life insurance I can live with (or die).
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Written by the insurance companys....Hmmmmm.

 

The problem with whole life policies is just that. It's a hole.

12/20/2010 10:43 AM
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uvuvuv:  Generally the reason the life insurance company even knows the insured has passed is because the beneficiary has filed the claim report.   Otherwise, how will they know there has even been an event that has to be paid on?   And if there is a question on who/where the beneficiary is, they don't keep the money, it goes to the unclaimed accounts, just like all other unclaimed funds.  As  far as the death certificate, yes, they will require that in order to pay the proceeds.  Why?  Because otherwise people will be filing fake claims all over the place.  They have to do their due diligence, and for everyone's protection, the claim has to be validated by a death certificate, just as a lot of other things do - probating a will, transferring bank accounts, car and home titles, etc.   And if you lie on an application, that is fraud. 
12/13/2010 11:36 AM
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The Biggest Cheerleader was the Agent so he had something to sell, maybe not to many of his customers, but to me. Since surrendering the policy, I have had 3 agents already wanting to sell me more Life Insurance. I think I will take a pass for now. Maybe my Life isn't worth insuring especially since I do things that go directly against what the policy does not want their Insureds to do: Travel, Skydive, Ski, Snowmobile, Rockclimb, WhiteWater Rafting, Hang gliding, etc. The only thing I am good at is paying the Premium and not smoking so I would probably get hung up on Misrepresentation when push came to shove with paying the Benefit anyway. Insurance Companies are going to get more stringent with paying out monies. The Agent can say all they want, but when the Home Office gets involved, it is completely a different story. Home Office Version always has the Ace of Spades!
12/13/2010 9:34 AM
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@Lost Dollar.  You had a Universal policy, this works differently than other whole life policies(permanent).​  I think it's best you find another company in which someone is able to explain the difference.  I hope you reconsider, look at your value and look again. :)

12/12/2010 10:42 AM
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Life Insurance....Remembe​r, it kicks in after you are Dead and Gone. Also, remember that the beneficiary needs to make the formal claim in order to get the proceeds.

One thing that I will mention that the article does not is that I had a Universal Life Insurance Policy for 14 years, and then received a letter from the Home Office stating that the Policy was not sustainable. In other words, they wanted to rewrite the policy for free but reduce the percentage of what the cash value of the policy is guaranteed. Also, if my policy was not rewritten, then to keep the policy in force, additional monies would be taken from the Cash Value Portion to keep the policy in force. This just happened in 2010 so I put that out in another MSN post, and I ended up Surrendering the Policy. Honestly, I think the Insurance Company wanted to dump a bunch of these policies and make their Balance Sheets look better. Prior to this incident, I was happy with my Premium, Yearly Cash Value Updates, and amount of Insurance.

Everything at work is maxed out in Term Life Insurance, and when the time presents itself again at some point, I will have to go out shopping for another Permanent Policy, but until then, I wanted to let you know that the above can happen at anytime, and it blindsided me.

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