Liz Pulliam Weston: Shopping, personal information and your rights

The Basics

Can stores really ask you for that?

It has become common for retailers to request your ID, your e-mail address and even your Social Security number. Are you obligated to provide them?

By Liz Pulliam Weston
MSN Money

Retail sales haven't been spectacular lately, so you'd think stores would want to please their customers rather than trample on their rights. But many retailers seem to be adding ways to tick us off.

More stores seem to be:

  • Stopping customers to check their receipts before they let them out the doors.

  • Posting minimum-purchase requirements for credit cards.

  • Insisting that customers present identification when using credit cards.

  • Asking customers for personal information, such as phone numbers, addresses or (heaven forbid) Social Security numbers before starting transactions.

These behaviors are so commonplace that you might not realize there's anything wrong with them.

But there is.

The receipt checkers

If you've signed a membership agreement with a warehouse club such as Costco or Sam's, you've agreed to present your receipt upon exiting one of their stores. Other retailers have no such agreement with you, but some station employees at their doors to ask for your receipts anyway.

Receipt checks are supposed to be voluntary. The law varies from place to place, but U.S. retailers generally aren't allowed to detain you unless they have good reason to believe you've stolen something -- and refusing to present your receipt does not constitute probable cause.

Some people report that they're able to breeze past receipt checkers simply by saying, "No, thanks." Others say they've been harassed or even detained by overly zealous employees or security guards when they refused. (One woman in China was beaten to death for failing to turn over her Wal-Mart receipt, according to Chinese police.)

Retailers typically try to walk a fine line between protecting their merchandise against theft and inconveniencing their customers, said Daniel Butler, the vice president of retail operations for the National Retail Federation. Many opt for universal receipt checks, he said, rather than risk discriminating against certain customers by singling them out for checks.

Certainly, some shoppers are happy to give up their rights in exchange for low prices. If you're not, you can:

  • Cause a stink and risk an incident.

  • Shop somewhere else.

  • Shop online (same stuff, no frisking involved).

  • Write a letter to the chains' CEOs telling them exactly what you think of their receipt-checking policies. Here are a few addresses to get you started:

Michael Duke, CEO
Wal-Mart Stores
702 S.W. Eighth St.
Bentonville, AR 72716

Brian Dunn, CEO
Best Buy
7601 Penn Ave. S.
Richfield, MN 55423

John Fry, CEO
Fry's Electronics
600 E. Brokaw Road
San Jose, CA 95112

Continued: Credit card rule breakers 

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