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How debit cards fleece consumers © Larry Bray/Getty Images

The Basics

How debit cards fleece consumers

A 1,000% fee just for buying a fast-food burger? In our shift to a cashless society, the banking industry has evolved from our financial servant to our master.

By Chris Pummer, MarketWatch

Born-again Democrats recently made a big to-do in reining in credit card industry abuses. To really safeguard our interests, the new U.S. Consumer Financial Protection Agency now needs to halt the banking industry's coup in progress and the means of its power grab: the debit card.

Being able to whip out a debit card for virtually any transaction is so convenient. Yet in promoting our evolution to a cashless society, banks have commandeered and privatized the nation's payment system, and they profit mightily on all types of purchases, down to buying a candy bar.

The industry's initial aim was to reduce cash-handling, check-clearing and accounting costs via electronic transactions, including direct deposit of paychecks and automatic withdrawals for bills and expenses.

Its ultimate windfall: While reaping those savings, it now generates billions in fee-based income -- and we've all sacrificed financial privacy in ways we've not yet even begun to fathom.

Used to be debit card purchases wouldn't go through without sufficient funds in a cardholder's account. Then opportunistic banks realized that, with direct deposit, they could recoup the overdrawn funds the instant their clients' next payroll checks rolled in.

The upshot: Banks may impose a $35 fee for "overdrawing" on a $3.50 fast-food purchase -- and have vigorously fought efforts to provide electronic warning of the debit card overdraft at the point of sale. The equivalent interest rate for your $3.50 lapse: 1,000%.

Here's more to consider:

The double standard on account theft. Credit card holders aren't on the hook for fraudulent use of their card numbers and can challenge charges on goods and services not delivered as promised. Debit card holders aren't guaranteed those same protections.

The reason: It's the lenders' money on the line with a credit card transaction -- and just our hard-earned savings with debit card fraud. They'll absorb the cost of investigating and prosecuting theft of their money, but they don't want to pick up the cost of policing the theft of ours -- by identical means through their very same hands.

Credit card borrowers are never out more than $50 regardless of when they discover potential fraud. Debit card holders' liability is limited to $50 only if they report perceived fraud within two days; the liability jumps to a maximum $500 from that point to 60 days and is unlimited thereafter.

Vanishing gift-card balances. When consumers buy gift cards, they essentially give retailers an interest-free loan until the recipient uses the card, rather generous when you think about it. Yet on many cards, in small print, is the caveat that the card's value is wiped out if not used by a certain date.

What the hell? Cash value should never vanish, whether in hand or in stored electronic chits. Whoever let our payment system get boarded by Somali pirates?

(This is already illegal in some states. See your state's rules.)

Video on MSN Money

The new credit card landscape © CNBC
The new credit card landscape
CNBC's Bertha Combs looks at the shock waves the new rules will send through the card industry.

How we got snookered

The Federal Reserve under Alan Greenspan championed the banks' aims, since it cost the Fed a nickel to process checks through its transfer system versus a penny for electronic transactions. To Greenspan, the cost savings for the Fed justified the unprecedented turnover of the payment system to the banks.

The IRS, meanwhile, loved the personal record the shift to a cashless society produces because it reduces the undocumented flow of cash through the "underground economy." We've improved the likelihood the government will collect on taxes owed, but at what societal cost?

Continued: The demise of financial self-discipline

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Friday, August 07, 2009 1:32:39 AM
These same banks give you low interest rates of 1/4% on your savings.
Friday, August 07, 2009 2:03:47 AM
My debit card works for me.  Stick to places you know and trust.  Always get a receipt.  Get overdraft protection.  Watch fees and call the bank every time.  They will remove them but you HAVE to ask for it.  They know what's going on and most of the time they remove the fees for valid arguments.  Check for places that charge a dollar and don't go back.  Check those transactions regularly and watch what clerks do with your card.  It's a no-brainer once you get the hang of it.  Don't be afraid to challenge anything that looks odd. 
Friday, August 07, 2009 5:41:21 AM
I've always declined the debit card.  More than once the bank tried to replace my ATM card with a debit card.  I refused and they gave me an ATM card.  
Friday, August 07, 2009 6:03:23 AM

Hey Chris,

 

Not one place did you mention personal responsibility or accoountablity. While I do agree there needs to be some protection in place for the fraudulent transactions, like CC's, I also strongly believe someone should know how much $$ they have available in their accouns. If I can't control swiping that card, why do I need to government forcing business to not ding me for it. Cradle to the grave is not what I need. You seem to think Gov can save us from the boogy man huh?

 

Take responsibility for yourselves people.

Friday, August 07, 2009 6:09:40 AM

Re: "What must be banned outright: allowing banks to offer a single, combined debit and credit card that defaults to the latter if there are insufficient funds in one's bank account."

 

Huh? That certainly seems better than paying overdraft fees. And probably better than cancelling the transaction, especially if it's for something specially prepared such as a restaurant meal.

 

Though I have never had, nor never will have, a debit card.

 

Friday, August 07, 2009 6:49:33 AM
  What I find interesting about this article is that the author seems to assign the responsibility of account management and protection to every authority except, of course, the account holder.  I agree with several points made in this article.  However consumers need to take better care of their own money and stop relying on others to protect or inform them.  One solution to the overdraft imposed by a debit transaction at a fast food place?  Be aware of how much money you have before you spend it for goodness sake.   I know this thought has already been expressed in other comments but it is worth repeating in my opinion.   Lack of accountability is a major contributing factor to the economic mess we are facing now.
Friday, August 07, 2009 7:20:36 AM
Banks ripping people off is a great lead. Too bad so many facts were not shared or maybe you did not look. Fact is, issuers of cards take all the risks.....not  the merchant,not the cardholder. Magnetic stripe cards are a big risk and, short of legislation, we do not need banks getting into more trouble. The suggestion that this is unfair is a poor work of fiction. 
Friday, August 07, 2009 7:36:29 AM

This is why I use my credit card exclusively (and pay off every month).  Yeah yeah, credit cards are evil, blah blah.  But apparently so are debit cards.   Duh.

The banks live on the concept of OTM (Other People's Money), so I do to.  The bank gives me a free loan - every month - and I never pay a penny in charges, interest, etc.  I get all those protections, and never have to worry about anyone shady having access to my bank accounts. 

Of course if one is irresponsible with finances, they will be so whether its a debit card, credit card, check, cash, loans, etc.  Any one I know that has issues with debt, periodically bounces checks. 

Friday, August 07, 2009 7:39:41 AM

Here is a wild thought, just use cash. If you don't have it on you, then you don't spend money on a whim. Not to mention paying all these crazy fees.

 

I am sorry I don't have any sympathy for people who don't take responsibility for their actions. Quit being Victims, our country cant keep supporting stupid people and their stupid actions. Next year fiscal reality is going to come home to roost, people better start getting ready for it. We are not out of the woods on the economy and excessive govt spending will make it worse sooner or later.

 

The Democrats think they can keep going back to the rich for more and more taxes and fees, at some point the rich will move their money out of reach of taxation and stop creating jobs and wealth.

Friday, August 07, 2009 8:19:38 AM

It boggles the mind why anyone would use a debit card.

Credit Card, 30 days no interest fixed limit not tied to  checking balance.

 

Debit card limited to my checking acct balance and takes money out right away, no protection.

 

I dont get it

 

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