Did you opt for overdraft protection with your bank? If not, the service has been discontinued.
Aug. 15 was the deadline under the Federal Reserve's "Regulation E" to inform Bank of America, JPMorgan Chase or whichever bank you use to allow ATM and debit transactions that exceed the account balance to be covered for a fee. Most overdrafts from paper checks and automatic payments still are covered for a fee, but ATM and debit transactions will be automatically denied unless you've opted in.This was the second phase of the clampdown on overdraft fees. On July 1, banks were prohibited from adding overdraft protection as an automatic feature on new accounts. (The third phase, limiting the number and size of penalty fees, went into effect Aug. 22.)
Aggressive marketing
A concern expressed by the nonprofit Center for Responsible Lending (CRL) is that banks and credit unions are "scrambling to pressure consumers to opt in to overdraft coverage."A report the group issued recently finds fault with how some numerous consultants and marketing firms have been promoting their services. It references a consultant whose pitch suggests offering a gift or cash offer to customers with four or more overdrafts annually if they opt in. Others have advocated ways for "snatching bank revenues from the jaws of Regulation E," suggesting that "if they are in the top 29% of abusers, call them."
The CRL says those with frequently overdrawn accounts are among the most financially vulnerable. They tend to be lower-income, single and nonwhite, and rent their homes. "Charging large fees for typically small debit card transactions erodes these consumers' finances further," the group's report reads, adding that the average overdraft purchase is only $17.
"They just don't lay all the facts out straight," says Rebecca Borne, senior policy counsel for the CRL. "Some of the solicitations we have seen suggest that a customer will be charged a fee if their debit card transaction is denied. In reality, we know of no institution that does this, and the Federal Reserve has been clear that to do so would raise fairness concerns. Another example is when overdraft protection is advertised as a 'fee service.' It is free, of course, if you never use it. But if you do use it, it is the highest cost credit they offer."
The CRL is pushing for more-detailed marketing materials that fully outline the range of overdraft protection options available, many of which may be more cost-effective than an opt-in to fee-based coverage. These include an overdraft line of credit, transfers from a credit card and transfers from a linked savings account.
Who wins, who loses?
Statistics on how many people have opted for overdraft protection are not yet available. Banks, working their way through second-quarter earnings, and government agencies alike have said their tallies probably won't be ready until September. But already there are indications that, despite the public's anger about overdraft fees being excessive, many are still going forward with their plans.A July survey conducted by the National Foundation for Credit Counseling found that 26% of 2,089 respondents intend to opt for overdraft protection.
"It is disturbing that this many people live so close to the financial edge," says Gail Cunningham, a spokeswoman for the foundation. "Anticipating that they will overdraw their account, they are willing to exacerbate the problem by paying a fee to have their purchases approved."
Mike Moebs, the CEO of Moebs Services, an Illinois company that collects and analyzes bank data, sees a much higher response rate in the offing.
A survey of 2,200 banks and credit unions his company crunched out found that "frequent users of overdrafts appear to be close to 100%," he says. These frequent users represent roughly 10% of most portfolios and nearly 90% of the total overdraft fees collected each year. Overall, he thinks general-consent statistics could reach up to 80%.
Continued: $37.1 billion in overdraft fees last year


